Globalizing Asian Religions : : Management and Marketing / / ed. by Tamasin Ramsay, Wendy Smith, Louella Matsunaga, Hirochika Nakamaki.

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fi...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Amsterdam University Press Complete eBook-Package 2019
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Place / Publishing House:Amsterdam : : Amsterdam University Press, , [2019]
©2019
Year of Publication:2019
Language:English
Series:Global Asia ; 8
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Physical Description:1 online resource (380 p.)
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