Globalizing Asian Religions : : Management and Marketing / / ed. by Tamasin Ramsay, Wendy Smith, Louella Matsunaga, Hirochika Nakamaki.

• Superior document: Title is part of eBook package: De Gruyter Amsterdam University Press Complete eBook-Package 2019
• MitwirkendeR: Andaya, Barbara Watson,; Clarke, Peter,; Inoue, Nobutaka,; Iwai, Hiroshi,; Matsunaga, Louella,; Matsuoka, Hideaki,; Moriya, Tomoe,; Nakamaki, Hirochika,; Penny, Benjamin,; Pereira, Ronan,; Ramsay, Tamasin,; Sakurai, Yoshihide,; Shamsul, A. B.,; Shimazono, Susumu,; Smith, Wendy,; Yamada, Masanobu,; Yano, Hidetake,
• HerausgeberIn: Matsunaga, Louella,; Nakamaki, Hirochika,; Ramsay, Tamasin,; Smith, Wendy,
• Place / Publishing House: Amsterdam : : Amsterdam University Press, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Series: Global Asia ; 8
• Physical Description: 1 online resource (380 p.)

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. It also provides insights into the way the traditional religions are fighting back as they lose numbers to NRMs and are forced to adopt innovative proselytizing strategies and a new global mindset. In order to develop this path-breaking theoretical perspective on globalizing Asian religions, eleven authors in this collection have recast their original empirical data on individual Asian religions to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. Others have adopted a national, regional or global focus in relation to the transnational reach of specifically Japanese religions in North and South America, the EU and Africa. The book examines strategies for global proselytization in a variety of local ethnographic contexts, and thus contributes to the scholarly work on the "glocalisation" of religions.

Table of Contents

Frontmatter -- Table of Contents -- List of Figures and Tables -- Preface -- 1. Introduction -- Section 1. Theoretical Approaches -- 2. Globalization and the Marketing Strategies of Japanese New Religions Abroad with Special Reference to Brazil, Africa and Thailand -- 3. A Management Perspective on the Mission Strategies and Global Organizational Structure of the Unification Church -- Section 2. Empirical Investigations: East Asian Religions -- 4. Post-War Peace Movements -- 5. The Development of Japanese New Religions in Korea -- 6. Falun Gong in Song and Dance -- Section 3. Empirical Investigations: Southeast and South Asian Religions -- 7. Asian NRMs Are Not All Success Stories -- 8. The Propogation of Thai Theravada Buddhism Overseas -- 9. Contextualizing the Global -- 10. Spreading Soul Consciousness -- Section 4. Empirical Investigations: Japanese Religions in Europe and the Americas -- 11. Shin Buddhism (Jōdo Shinshū) in Europe -- 12. The Eastward Transmission of Buddhism across the Pacific -- 13. The Management and Marketing of Tenrikyō in its Strategy of Global Expansion -- 14. Transnationalization of Japanese Religions in a Globalized World -- 15. The Significance of Sacred Places in the Proselytization of NRMs -- 16. Habitat Segregation and Epidemicalization of Japanese Religions in the Americas -- Section 5. Future Perspectives: Globalizing New Religions in a Postmodern World -- 17. Modern New Religions' Responses to Globalization in a Post-Modern World -- Index