Active Audience : : A New Materialistic Interpretation of a Key Concept of Cultural Studies / / Huimin Jin.

• Superior document: Title is part of eBook package: De Gruyter transcript Backlist eBook Package 2000-2013
• VerfasserIn: Jin, Huimin,
• MitwirkendeR: Winter, Rainer,
• Place / Publishing House: Bielefeld : : transcript Verlag, , [2014]; ©2012
• Year of Publication: 2014
• Edition: 1. Aufl.
• Language: English
• Series: Cultural Studies ; 41
• Physical Description: 1 online resource (180 p.)

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

Table of Contents

Frontmatter -- Contents -- Foreword -- Acknowledgements -- Preface -- Introduction -- Chapter One. The Audience as Discursive Subject -- Chapter Two. Struggling out of the Iron House of Discourse -- Chapter Three. Towards a New Materialistic Conception of Audiences -- Coda: Chinese Examples -- Appendix 1. Towards Global Dialogism -- Appendix 2. British Cultural Studies, Active Audiences and the Status of Cultural Theory -- About the Author -- Index