Library Management and Marketing in a Multicultural World : : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / / ed. by James L. Mullins.
Die Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai...
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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| MitwirkendeR: | |
| HerausgeberIn: | |
| Place / Publishing House: | Berlin ;, Boston : : K. G. Saur, , [2008] ©2007 |
| Year of Publication: | 2008 |
| Language: | English |
| Series: | IFLA Publications ,
125 |
| Online Access: | |
| Physical Description: | 1 online resource (366 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- Library Management and Marketing in a Multicultural
- World-Program
- Welcoming Address
- Keynote Addresses
- Think Globally, Act Locally—Manage
- Multiculturally
- Glimpses of the “Marketing Library and Information
- Services”
- I. Marketing Library Services to Students
- The University of Tennessee Libraries
- Transformation Plan: Realigning the Research Library for 21st Century
- Students and Scholars
- The Marketing of Library Services to the
- Marginalized
- Marketing Academic Library Resources and
- Information Services to International Students
- Reaching Offshore: A Partnership Approach to
- Marketing Australian University Libraries’ Services to Offshore
- Students
- Target the Staff, Then Target the Market: How
- Academic Librarians Can Successfully Reach the Minds of New Generations
- of Students
- II. How to Organize and Promote Library
- Services
- Different Strokes for Different Folks: Strategies
- in Promoting Library Services to International Customers-A Case
- Study
- Dealing with Evidence Based Management: Roles and
- Dimensions of Library Services Promotion
- The Impact of Health Informatization on the
- Organization and Administration of Medical Libraries in China
- How to Promote Library Services: Academic Libraries
- in India
- Library Usage and Readership Enhancement: Best
- Practices to Promote Library Services of CORD, NIRD
- From Australia to China Online: Delivery of Online
- Library Services to Off-Shore Students in China
- III. Marketing Library Services to the General
- Public
- Globalization and Library Management: Practical
- Ideas for Effective Strategic Methods
- Intercultural Dialogue in the Public Library: The
- Experience of the District 2 Library in Terrassa, Barcelona
- Dynamics of Marketing Library Services to
- Disadvantaged Communities: Promoting Knowledge Seeking Behavior
- The Public Library: Environment for the Formulation
- of Risk Indicators in the Information Society
- With Multiculturalism as a Backdrop, the
- Re-positioning of Digital Information Services in Chinese Public
- Libraries
- Beyond Promotion—The Destination Library: The
- National Library of Singapore Case Story
- IV. Changing Libraries in a Multicultural
- World
- Librarians’ Professional Values and Perspectives in
- the Era of the Digital Library
- Think Multiculturally, Recruit Nationally, Relate
- Locally: Library Campaigns in the Netherlands and Denmark
- The Impact of Globalization on Library Management
- and Marketing
- Developing Future Library Leaders in the Context of
- Globalization with an Analysis on Cultural Intelligence (CQ)
- V. Information Technology and Library Management
- and Marketing
- The Library and Cultural Patterns in Lending
- Statistics
- Using the Feedback Loop to Create a Marketing
- Campaign
- Performance Measurement of Metadata
- Management
- The Knowledge Society of Digital Librarians’
- Blogging Information Management