Library Management and Marketing in a Multicultural World : : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / / ed. by James L. Mullins.
Die Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai...
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Place / Publishing House: | Berlin ;, Boston : : K. G. Saur, , [2008] ©2007 |
Year of Publication: | 2008 |
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Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / ed. by James L. Mullins. Berlin ; Boston : K. G. Saur, [2008] ©2007 1 online resource (366 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda IFLA Publications , 0344-6891 ; 125 Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural -- World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally—Manage -- Multiculturally -- Glimpses of the “Marketing Library and Information -- Services” -- I. Marketing Library Services to Students -- The University of Tennessee Libraries -- Transformation Plan: Realigning the Research Library for 21st Century -- Students and Scholars -- The Marketing of Library Services to the -- Marginalized -- Marketing Academic Library Resources and -- Information Services to International Students -- Reaching Offshore: A Partnership Approach to -- Marketing Australian University Libraries’ Services to Offshore -- Students -- Target the Staff, Then Target the Market: How -- Academic Librarians Can Successfully Reach the Minds of New Generations -- of Students -- II. How to Organize and Promote Library -- Services -- Different Strokes for Different Folks: Strategies -- in Promoting Library Services to International Customers-A Case -- Study -- Dealing with Evidence Based Management: Roles and -- Dimensions of Library Services Promotion -- The Impact of Health Informatization on the -- Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries -- in India -- Library Usage and Readership Enhancement: Best -- Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online -- Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General -- Public -- Globalization and Library Management: Practical -- Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The -- Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to -- Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation -- of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the -- Re-positioning of Digital Information Services in Chinese Public -- Libraries -- Beyond Promotion—The Destination Library: The -- National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural -- World -- Librarians’ Professional Values and Perspectives in -- the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate -- Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management -- and Marketing -- Developing Future Library Leaders in the Context of -- Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management -- and Marketing -- The Library and Cultural Patterns in Lending -- Statistics -- Using the Feedback Loop to Create a Marketing -- Campaign -- Performance Measurement of Metadata -- Management -- The Knowledge Society of Digital Librarians’ -- Blogging Information Management restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Die Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand. Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler Bedürfnisse in einer globalen Informationsgesellschaft als Herausforderung begreifen. Die Autoren nutzten unterschiedliche Herangehensweisen, um sowohl Trends, Chancen und Bedürfnisse zu identifizieren als auch die Effektivität und die Situation in Ländern wie Australien, Belgien, China, Dänemark, Griechenland, Indien, Pakistan, Spanien, den Vereinigten Staaten von Amerika und in anderen Teilen der Welt einzuschätzen. Einige Autoren beschreiben erfolgreiche Programme, die entworfen wurden, um Bibliotheken innerhalb einer Gesellschaftsgruppe, einer Nation oder einer akademischen Gemeinschaft zu fördern. Andere berichten über Trends und Veränderungen, die innerhalb der Nutzergemeinschaft stattfinden, und präsentieren Fallbeispiele von Reaktionen der Bibliotheken, diesen Herausforderungen und Chancen durch gezieltes Marketing und Management zu begegnen. The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) Libraries Marketing Congresses. Library administration Congresses. LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General. bisacsh Arahova, Antonia, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Chakravarty, Rupak, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Coltura, Maja, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Cousins, Jill, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Devi, Tella Rama, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Dewey, Barbara I., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ding, Xiaowen, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ejaz, Muhammad Anwar, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gao, Lily, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gental Morral, Maria, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ghafoor Ch., Aamir, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gupta, Dinesh K., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Gálvez, Carmen, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Kapidakis, Sarantos, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Karasmanis, Sharon, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Koren, Marian, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb López-Gijón, Javier, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mahajan, Preeti, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Massísimo, Àngels, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb McLam, Louisa, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mu, Cuiying, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Mullins, James L., editor. edt http://id.loc.gov/vocabulary/relators/edt Naqi Khan, Muhammad Kamran, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Ochôa, Paula, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Pinto, Leonor Gaspar, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Pérez-López, Ana, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Saw, Grace, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Sen, Bharati, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Storey, Colin, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Su, Chang, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Su, Ronghui, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb To, Teresa, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Vercruyssen, Bart, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Wan, Wee Pin, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Wang, Guizhi, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Wang, Xuemao, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Xu, Keqian, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Yang, Chunhua, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Yang, Qingming, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Yu, Fei, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zhang, Li, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zhang, Tong, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Zhao, Leon, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 9783110238570 Title is part of eBook package: De Gruyter DGBA Backlist Law 2000-2014 (EN) 9783110620979 Title is part of eBook package: De Gruyter DGBA Backlist Library Information Science 2000-2014 (EN) 9783110620962 Title is part of eBook package: De Gruyter DGBA Library Information Science 2000 - 2014 9783110636246 ZDB-23-GLI Title is part of eBook package: De Gruyter E-BOOK GESAMTPAKET / COMPLETE PACKAGE 2008 9783110212129 ZDB-23-DGG Title is part of eBook package: De Gruyter E-BOOK PACKAGE ENGLISH LANGUAGES TITLES 2008 9783110212136 Title is part of eBook package: De Gruyter E-BOOK PAKET LIBRARY AND INFORMATION SCIENCE 2008 9783598441219 ZDB-23-DGB print 9783598220326 https://doi.org/10.1515/9783598440267 https://www.degruyter.com/isbn/9783598440267 Cover https://www.degruyter.com/document/cover/isbn/9783598440267/original |
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English |
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Arahova, Antonia, Arahova, Antonia, Chakravarty, Rupak, Chakravarty, Rupak, Coltura, Maja, Coltura, Maja, Cousins, Jill, Cousins, Jill, Devi, Tella Rama, Devi, Tella Rama, Dewey, Barbara I., Dewey, Barbara I., Ding, Xiaowen, Ding, Xiaowen, Ejaz, Muhammad Anwar, Ejaz, Muhammad Anwar, Gao, Lily, Gao, Lily, Gental Morral, Maria, Gental Morral, Maria, Ghafoor Ch., Aamir, Ghafoor Ch., Aamir, Gupta, Dinesh K., Gupta, Dinesh K., Gálvez, Carmen, Gálvez, Carmen, Kapidakis, Sarantos, Kapidakis, Sarantos, Karasmanis, Sharon, Karasmanis, Sharon, Koren, Marian, Koren, Marian, López-Gijón, Javier, López-Gijón, Javier, Mahajan, Preeti, Mahajan, Preeti, Massísimo, Àngels, Massísimo, Àngels, McLam, Louisa, McLam, Louisa, Mu, Cuiying, Mu, Cuiying, Mullins, James L., Mullins, James L., Naqi Khan, Muhammad Kamran, Naqi Khan, Muhammad Kamran, Ochôa, Paula, Ochôa, Paula, Pinto, Leonor Gaspar, Pinto, Leonor Gaspar, Pérez-López, Ana, Pérez-López, Ana, Saw, Grace, Saw, Grace, Sen, Bharati, Sen, Bharati, Storey, Colin, Storey, Colin, Su, Chang, Su, Chang, Su, Ronghui, Su, Ronghui, To, Teresa, To, Teresa, Vercruyssen, Bart, Vercruyssen, Bart, Wan, Wee Pin, Wan, Wee Pin, Wang, Guizhi, Wang, Guizhi, Wang, Xuemao, Wang, Xuemao, Xu, Keqian, Xu, Keqian, Yang, Chunhua, Yang, Chunhua, Yang, Qingming, Yang, Qingming, Yu, Fei, Yu, Fei, Zhang, Li, Zhang, Li, Zhang, Tong, Zhang, Tong, Zhao, Leon, Zhao, Leon, |
author_facet |
Arahova, Antonia, Arahova, Antonia, Chakravarty, Rupak, Chakravarty, Rupak, Coltura, Maja, Coltura, Maja, Cousins, Jill, Cousins, Jill, Devi, Tella Rama, Devi, Tella Rama, Dewey, Barbara I., Dewey, Barbara I., Ding, Xiaowen, Ding, Xiaowen, Ejaz, Muhammad Anwar, Ejaz, Muhammad Anwar, Gao, Lily, Gao, Lily, Gental Morral, Maria, Gental Morral, Maria, Ghafoor Ch., Aamir, Ghafoor Ch., Aamir, Gupta, Dinesh K., Gupta, Dinesh K., Gálvez, Carmen, Gálvez, Carmen, Kapidakis, Sarantos, Kapidakis, Sarantos, Karasmanis, Sharon, Karasmanis, Sharon, Koren, Marian, Koren, Marian, López-Gijón, Javier, López-Gijón, Javier, Mahajan, Preeti, Mahajan, Preeti, Massísimo, Àngels, Massísimo, Àngels, McLam, Louisa, McLam, Louisa, Mu, Cuiying, Mu, Cuiying, Mullins, James L., Mullins, James L., Naqi Khan, Muhammad Kamran, Naqi Khan, Muhammad Kamran, Ochôa, Paula, Ochôa, Paula, Pinto, Leonor Gaspar, Pinto, Leonor Gaspar, Pérez-López, Ana, Pérez-López, Ana, Saw, Grace, Saw, Grace, Sen, Bharati, Sen, Bharati, Storey, Colin, Storey, Colin, Su, Chang, Su, Chang, Su, Ronghui, Su, Ronghui, To, Teresa, To, Teresa, Vercruyssen, Bart, Vercruyssen, Bart, Wan, Wee Pin, Wan, Wee Pin, Wang, Guizhi, Wang, Guizhi, Wang, Xuemao, Wang, Xuemao, Xu, Keqian, Xu, Keqian, Yang, Chunhua, Yang, Chunhua, Yang, Qingming, Yang, Qingming, Yu, Fei, Yu, Fei, Zhang, Li, Zhang, Li, Zhang, Tong, Zhang, Tong, Zhao, Leon, Zhao, Leon, |
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author_sort |
Arahova, Antonia, |
title |
Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
spellingShingle |
Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / IFLA Publications , Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural -- World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally—Manage -- Multiculturally -- Glimpses of the “Marketing Library and Information -- Services” -- I. Marketing Library Services to Students -- The University of Tennessee Libraries -- Transformation Plan: Realigning the Research Library for 21st Century -- Students and Scholars -- The Marketing of Library Services to the -- Marginalized -- Marketing Academic Library Resources and -- Information Services to International Students -- Reaching Offshore: A Partnership Approach to -- Marketing Australian University Libraries’ Services to Offshore -- Students -- Target the Staff, Then Target the Market: How -- Academic Librarians Can Successfully Reach the Minds of New Generations -- of Students -- II. How to Organize and Promote Library -- Services -- Different Strokes for Different Folks: Strategies -- in Promoting Library Services to International Customers-A Case -- Study -- Dealing with Evidence Based Management: Roles and -- Dimensions of Library Services Promotion -- The Impact of Health Informatization on the -- Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries -- in India -- Library Usage and Readership Enhancement: Best -- Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online -- Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General -- Public -- Globalization and Library Management: Practical -- Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The -- Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to -- Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation -- of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the -- Re-positioning of Digital Information Services in Chinese Public -- Libraries -- Beyond Promotion—The Destination Library: The -- National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural -- World -- Librarians’ Professional Values and Perspectives in -- the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate -- Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management -- and Marketing -- Developing Future Library Leaders in the Context of -- Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management -- The Library and Cultural Patterns in Lending -- Statistics -- Using the Feedback Loop to Create a Marketing -- Campaign -- Performance Measurement of Metadata -- Management -- The Knowledge Society of Digital Librarians’ -- Blogging Information Management |
title_sub |
Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
title_full |
Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / ed. by James L. Mullins. |
title_fullStr |
Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / ed. by James L. Mullins. |
title_full_unstemmed |
Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / ed. by James L. Mullins. |
title_auth |
Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
title_alt |
Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural -- World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally—Manage -- Multiculturally -- Glimpses of the “Marketing Library and Information -- Services” -- I. Marketing Library Services to Students -- The University of Tennessee Libraries -- Transformation Plan: Realigning the Research Library for 21st Century -- Students and Scholars -- The Marketing of Library Services to the -- Marginalized -- Marketing Academic Library Resources and -- Information Services to International Students -- Reaching Offshore: A Partnership Approach to -- Marketing Australian University Libraries’ Services to Offshore -- Students -- Target the Staff, Then Target the Market: How -- Academic Librarians Can Successfully Reach the Minds of New Generations -- of Students -- II. How to Organize and Promote Library -- Services -- Different Strokes for Different Folks: Strategies -- in Promoting Library Services to International Customers-A Case -- Study -- Dealing with Evidence Based Management: Roles and -- Dimensions of Library Services Promotion -- The Impact of Health Informatization on the -- Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries -- in India -- Library Usage and Readership Enhancement: Best -- Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online -- Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General -- Public -- Globalization and Library Management: Practical -- Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The -- Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to -- Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation -- of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the -- Re-positioning of Digital Information Services in Chinese Public -- Libraries -- Beyond Promotion—The Destination Library: The -- National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural -- World -- Librarians’ Professional Values and Perspectives in -- the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate -- Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management -- and Marketing -- Developing Future Library Leaders in the Context of -- Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management -- The Library and Cultural Patterns in Lending -- Statistics -- Using the Feedback Loop to Create a Marketing -- Campaign -- Performance Measurement of Metadata -- Management -- The Knowledge Society of Digital Librarians’ -- Blogging Information Management |
title_new |
Library Management and Marketing in a Multicultural World : |
title_sort |
library management and marketing in a multicultural world : proceedings of the 2006 ifla management and marketing section's conference, shanghai, 16-17 august, 2006 / |
series |
IFLA Publications , |
series2 |
IFLA Publications , |
publisher |
K. G. Saur, |
publishDate |
2008 |
physical |
1 online resource (366 p.) Issued also in print. |
contents |
Frontmatter -- Contents -- Preface -- Library Management and Marketing in a Multicultural -- World-Program -- Welcoming Address -- Keynote Addresses -- Think Globally, Act Locally—Manage -- Multiculturally -- Glimpses of the “Marketing Library and Information -- Services” -- I. Marketing Library Services to Students -- The University of Tennessee Libraries -- Transformation Plan: Realigning the Research Library for 21st Century -- Students and Scholars -- The Marketing of Library Services to the -- Marginalized -- Marketing Academic Library Resources and -- Information Services to International Students -- Reaching Offshore: A Partnership Approach to -- Marketing Australian University Libraries’ Services to Offshore -- Students -- Target the Staff, Then Target the Market: How -- Academic Librarians Can Successfully Reach the Minds of New Generations -- of Students -- II. How to Organize and Promote Library -- Services -- Different Strokes for Different Folks: Strategies -- in Promoting Library Services to International Customers-A Case -- Study -- Dealing with Evidence Based Management: Roles and -- Dimensions of Library Services Promotion -- The Impact of Health Informatization on the -- Organization and Administration of Medical Libraries in China -- How to Promote Library Services: Academic Libraries -- in India -- Library Usage and Readership Enhancement: Best -- Practices to Promote Library Services of CORD, NIRD -- From Australia to China Online: Delivery of Online -- Library Services to Off-Shore Students in China -- III. Marketing Library Services to the General -- Public -- Globalization and Library Management: Practical -- Ideas for Effective Strategic Methods -- Intercultural Dialogue in the Public Library: The -- Experience of the District 2 Library in Terrassa, Barcelona -- Dynamics of Marketing Library Services to -- Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- The Public Library: Environment for the Formulation -- of Risk Indicators in the Information Society -- With Multiculturalism as a Backdrop, the -- Re-positioning of Digital Information Services in Chinese Public -- Libraries -- Beyond Promotion—The Destination Library: The -- National Library of Singapore Case Story -- IV. Changing Libraries in a Multicultural -- World -- Librarians’ Professional Values and Perspectives in -- the Era of the Digital Library -- Think Multiculturally, Recruit Nationally, Relate -- Locally: Library Campaigns in the Netherlands and Denmark -- The Impact of Globalization on Library Management -- and Marketing -- Developing Future Library Leaders in the Context of -- Globalization with an Analysis on Cultural Intelligence (CQ) -- V. Information Technology and Library Management -- The Library and Cultural Patterns in Lending -- Statistics -- Using the Feedback Loop to Create a Marketing -- Campaign -- Performance Measurement of Metadata -- Management -- The Knowledge Society of Digital Librarians’ -- Blogging Information Management |
isbn |
9783598440267 9783110238570 9783110620979 9783110620962 9783110636246 9783110212129 9783110212136 9783598441219 9783598220326 |
issn |
0344-6891 ; |
callnumber-first |
Z - Library Science |
callnumber-subject |
Z - Books and Writing |
callnumber-label |
Z678 |
callnumber-sort |
Z 3678 |
genre_facet |
Congresses. |
url |
https://doi.org/10.1515/9783598440267 https://www.degruyter.com/isbn/9783598440267 https://www.degruyter.com/document/cover/isbn/9783598440267/original |
illustrated |
Not Illustrated |
dewey-hundreds |
000 - Computer science, information & general works |
dewey-tens |
020 - Library & information sciences |
dewey-ones |
025 - Library operations |
dewey-full |
025.1 |
dewey-sort |
225.1 |
dewey-raw |
025.1 |
dewey-search |
025.1 |
doi_str_mv |
10.1515/9783598440267 |
oclc_num |
979816340 |
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Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 Title is part of eBook package: De Gruyter DGBA Backlist Law 2000-2014 (EN) Title is part of eBook package: De Gruyter DGBA Backlist Library Information Science 2000-2014 (EN) Title is part of eBook package: De Gruyter DGBA Library Information Science 2000 - 2014 Title is part of eBook package: De Gruyter E-BOOK GESAMTPAKET / COMPLETE PACKAGE 2008 Title is part of eBook package: De Gruyter E-BOOK PACKAGE ENGLISH LANGUAGES TITLES 2008 Title is part of eBook package: De Gruyter E-BOOK PAKET LIBRARY AND INFORMATION SCIENCE 2008 |
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Library Management and Marketing in a Multicultural World : Proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 / |
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Title is part of eBook package: De Gruyter DGBA Backlist Complete English Language 2000-2014 PART1 |
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Mullins.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin ;</subfield><subfield code="a">Boston : </subfield><subfield code="b">K. G. Saur, </subfield><subfield code="c">[2008]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (366 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="347" ind1=" " ind2=" "><subfield code="a">text file</subfield><subfield code="b">PDF</subfield><subfield code="2">rda</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">IFLA Publications ,</subfield><subfield code="x">0344-6891 ;</subfield><subfield code="v">125</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="t">Frontmatter -- </subfield><subfield code="t">Contents -- </subfield><subfield code="t">Preface -- </subfield><subfield code="t">Library Management and Marketing in a Multicultural -- </subfield><subfield code="t">World-Program -- </subfield><subfield code="t">Welcoming Address -- </subfield><subfield code="t">Keynote Addresses -- </subfield><subfield code="t">Think Globally, Act Locally—Manage -- </subfield><subfield code="t">Multiculturally -- </subfield><subfield code="t">Glimpses of the “Marketing Library and Information -- </subfield><subfield code="t">Services” -- </subfield><subfield code="t">I. Marketing Library Services to Students -- </subfield><subfield code="t">The University of Tennessee Libraries -- </subfield><subfield code="t">Transformation Plan: Realigning the Research Library for 21st Century -- </subfield><subfield code="t">Students and Scholars -- </subfield><subfield code="t">The Marketing of Library Services to the -- </subfield><subfield code="t">Marginalized -- </subfield><subfield code="t">Marketing Academic Library Resources and -- </subfield><subfield code="t">Information Services to International Students -- </subfield><subfield code="t">Reaching Offshore: A Partnership Approach to -- </subfield><subfield code="t">Marketing Australian University Libraries’ Services to Offshore -- </subfield><subfield code="t">Students -- </subfield><subfield code="t">Target the Staff, Then Target the Market: How -- </subfield><subfield code="t">Academic Librarians Can Successfully Reach the Minds of New Generations -- </subfield><subfield code="t">of Students -- </subfield><subfield code="t">II. How to Organize and Promote Library -- </subfield><subfield code="t">Services -- </subfield><subfield code="t">Different Strokes for Different Folks: Strategies -- </subfield><subfield code="t">in Promoting Library Services to International Customers-A Case -- </subfield><subfield code="t">Study -- </subfield><subfield code="t">Dealing with Evidence Based Management: Roles and -- </subfield><subfield code="t">Dimensions of Library Services Promotion -- </subfield><subfield code="t">The Impact of Health Informatization on the -- </subfield><subfield code="t">Organization and Administration of Medical Libraries in China -- </subfield><subfield code="t">How to Promote Library Services: Academic Libraries -- </subfield><subfield code="t">in India -- </subfield><subfield code="t">Library Usage and Readership Enhancement: Best -- </subfield><subfield code="t">Practices to Promote Library Services of CORD, NIRD -- </subfield><subfield code="t">From Australia to China Online: Delivery of Online -- </subfield><subfield code="t">Library Services to Off-Shore Students in China -- </subfield><subfield code="t">III. Marketing Library Services to the General -- </subfield><subfield code="t">Public -- </subfield><subfield code="t">Globalization and Library Management: Practical -- </subfield><subfield code="t">Ideas for Effective Strategic Methods -- </subfield><subfield code="t">Intercultural Dialogue in the Public Library: The -- </subfield><subfield code="t">Experience of the District 2 Library in Terrassa, Barcelona -- </subfield><subfield code="t">Dynamics of Marketing Library Services to -- </subfield><subfield code="t">Disadvantaged Communities: Promoting Knowledge Seeking Behavior -- </subfield><subfield code="t">The Public Library: Environment for the Formulation -- </subfield><subfield code="t">of Risk Indicators in the Information Society -- </subfield><subfield code="t">With Multiculturalism as a Backdrop, the -- </subfield><subfield code="t">Re-positioning of Digital Information Services in Chinese Public -- </subfield><subfield code="t">Libraries -- </subfield><subfield code="t">Beyond Promotion—The Destination Library: The -- </subfield><subfield code="t">National Library of Singapore Case Story -- </subfield><subfield code="t">IV. Changing Libraries in a Multicultural -- </subfield><subfield code="t">World -- </subfield><subfield code="t">Librarians’ Professional Values and Perspectives in -- </subfield><subfield code="t">the Era of the Digital Library -- </subfield><subfield code="t">Think Multiculturally, Recruit Nationally, Relate -- </subfield><subfield code="t">Locally: Library Campaigns in the Netherlands and Denmark -- </subfield><subfield code="t">The Impact of Globalization on Library Management -- </subfield><subfield code="t">and Marketing -- </subfield><subfield code="t">Developing Future Library Leaders in the Context of -- </subfield><subfield code="t">Globalization with an Analysis on Cultural Intelligence (CQ) -- </subfield><subfield code="t">V. Information Technology and Library Management -- </subfield><subfield code="t">and Marketing -- </subfield><subfield code="t">The Library and Cultural Patterns in Lending -- </subfield><subfield code="t">Statistics -- </subfield><subfield code="t">Using the Feedback Loop to Create a Marketing -- </subfield><subfield code="t">Campaign -- </subfield><subfield code="t">Performance Measurement of Metadata -- </subfield><subfield code="t">Management -- </subfield><subfield code="t">The Knowledge Society of Digital Librarians’ -- </subfield><subfield code="t">Blogging Information Management</subfield></datafield><datafield tag="506" ind1="0" ind2=" "><subfield code="a">restricted access</subfield><subfield code="u">http://purl.org/coar/access_right/c_16ec</subfield><subfield code="f">online access with authorization</subfield><subfield code="2">star</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Die Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand. Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler Bedürfnisse in einer globalen Informationsgesellschaft als Herausforderung begreifen. Die Autoren nutzten unterschiedliche Herangehensweisen, um sowohl Trends, Chancen und Bedürfnisse zu identifizieren als auch die Effektivität und die Situation in Ländern wie Australien, Belgien, China, Dänemark, Griechenland, Indien, Pakistan, Spanien, den Vereinigten Staaten von Amerika und in anderen Teilen der Welt einzuschätzen. Einige Autoren beschreiben erfolgreiche Programme, die entworfen wurden, um Bibliotheken innerhalb einer Gesellschaftsgruppe, einer Nation oder einer akademischen Gemeinschaft zu fördern. Andere berichten über Trends und Veränderungen, die innerhalb der Nutzergemeinschaft stattfinden, und präsentieren Fallbeispiele von Reaktionen der Bibliotheken, diesen Herausforderungen und Chancen durch gezieltes Marketing und Management zu begegnen.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. 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Feb 2023)</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Library administration</subfield><subfield code="v">Congresses.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arahova, Antonia, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield code="4">https://id.loc.gov/vocabulary/relators/ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chakravarty, Rupak, </subfield><subfield code="e">contributor.</subfield><subfield code="4">ctb</subfield><subfield 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