The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services : : Satellite Meeting Sao Paulo, Brazil, August 18-20,2004 / / ed. by Sueli Mara Soares Pinto Ferreira, Réjean Savard.
For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and...
Saved in:
Be the first to leave a comment!
Similar Items
-
Education and research for marketing and quality management in libraries : : satellite meeting, Quebec, August 14-16 Aout 2001 / / edited by Rejean Savard = La formation et la recherche sur le marketing et la gestion de la qualite en bibliotheque : colloque satellite, Quebec, August 14-16 Aout 2001 / edite par Rejean Savard.
Published: (2002.) -
Creating the customer-driven library : building on the bookstore model / / Jeannette Woodward.
by: Woodward, Jeannette A.
Published: (2005.) -
Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : : Satellite Meeting / Colloque Satellite Québec, August 14-16 Août 2001 / / ed. by Réjean Savard.
Published: ([2013]) -
Powerful public relations : a how-to guide for libraries / / Rashelle S. Karp, editor.
Published: (2002.) -
Marketing libraries in a Web 2.0 world / edited by Dinesh Gupta and Rejean Savard.
Published: (c2011.)