Marketing-Controlling /

Marketing-Controlling / / Andreas Preißner.

Lehrbuch zum noch jungen Instumentarium des Controlling im unternehmerischen Funktionsbereich des Marketing.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999
VerfasserIn:
Preißner, Andreas,
Place / Publishing House:Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2020]
©1999
Year of Publication:2020
Edition:2., ergänzte Auflage. Reprint 2020
Language:German
Online Access:
Physical Description:1 online resource (XIII, 352 p.) :; Zahlr. Abb.
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id 9783486802283
ctrlnum (DE-B1597)235077
(OCoLC)1149460669
collection bib_alma
record_format marc
spelling Preißner, Andreas, author. aut http://id.loc.gov/vocabulary/relators/aut
Marketing-Controlling / Andreas Preißner.
2., ergänzte Auflage. Reprint 2020
Berlin ; Boston : Oldenbourg Wissenschaftsverlag, [2020]
©1999
1 online resource (XIII, 352 p.) : Zahlr. Abb.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Frontmatter -- Vorwort -- Inhaltsübersicht -- Inhaltsverzeichnis -- 1. Grundlagen der Kostenrechnung -- 2. Marketing- Informationen -- 3. Marketing- Planung -- 4. Marketing- Kontrolle -- 5. Marketing- Zielplanung -- 6. Organisation des Marketing-Controlling -- Literaturverzeichnis -- Register -- Errata
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Lehrbuch zum noch jungen Instumentarium des Controlling im unternehmerischen Funktionsbereich des Marketing.
Mode of access: Internet via World Wide Web.
In German.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021)
Controlling.
Marketing.
BUSINESS & ECONOMICS / Accounting / Financial. bisacsh
Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999 9783110635669 ZDB-23-GBE
print 9783486252798
https://doi.org/10.1515/9783486802283
https://www.degruyter.com/isbn/9783486802283
Cover https://www.degruyter.com/document/cover/isbn/9783486802283/original
language German
format eBook
author Preißner, Andreas,
Preißner, Andreas,
spellingShingle Preißner, Andreas,
Preißner, Andreas,
Marketing-Controlling /
Frontmatter --
Vorwort --
Inhaltsübersicht --
Inhaltsverzeichnis --
1. Grundlagen der Kostenrechnung --
2. Marketing- Informationen --
3. Marketing- Planung --
4. Marketing- Kontrolle --
5. Marketing- Zielplanung --
6. Organisation des Marketing-Controlling --
Literaturverzeichnis --
Register --
Errata
author_facet Preißner, Andreas,
Preißner, Andreas,
author_variant a p ap
a p ap
author_role VerfasserIn
VerfasserIn
author_sort Preißner, Andreas,
title Marketing-Controlling /
title_full Marketing-Controlling / Andreas Preißner.
title_fullStr Marketing-Controlling / Andreas Preißner.
title_full_unstemmed Marketing-Controlling / Andreas Preißner.
title_auth Marketing-Controlling /
title_alt Frontmatter --
Vorwort --
Inhaltsübersicht --
Inhaltsverzeichnis --
1. Grundlagen der Kostenrechnung --
2. Marketing- Informationen --
3. Marketing- Planung --
4. Marketing- Kontrolle --
5. Marketing- Zielplanung --
6. Organisation des Marketing-Controlling --
Literaturverzeichnis --
Register --
Errata
title_new Marketing-Controlling /
title_sort marketing-controlling /
publisher Oldenbourg Wissenschaftsverlag,
publishDate 2020
physical 1 online resource (XIII, 352 p.) : Zahlr. Abb.
edition 2., ergänzte Auflage. Reprint 2020
contents Frontmatter --
Vorwort --
Inhaltsübersicht --
Inhaltsverzeichnis --
1. Grundlagen der Kostenrechnung --
2. Marketing- Informationen --
3. Marketing- Planung --
4. Marketing- Kontrolle --
5. Marketing- Zielplanung --
6. Organisation des Marketing-Controlling --
Literaturverzeichnis --
Register --
Errata
isbn 9783486802283
9783110635669
9783486252798
url https://doi.org/10.1515/9783486802283
https://www.degruyter.com/isbn/9783486802283
https://www.degruyter.com/document/cover/isbn/9783486802283/original
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
doi_str_mv 10.1515/9783486802283
oclc_num 1149460669
work_keys_str_mv AT preißnerandreas marketingcontrolling
status_str n
ids_txt_mv (DE-B1597)235077
(OCoLC)1149460669
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999
is_hierarchy_title Marketing-Controlling /
container_title Title is part of eBook package: De Gruyter DGBA Business and Economics 1990 - 1999
_version_ 1806145693427957760
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