Automotive Management : : Navigating the next decade of auto industry transformation / / Jens Diehlmann, Joachim Häcker.
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product laun...
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| Superior document: | Title is part of eBook package: De Gruyter DGBA Backlist Business and Economics 2000-2014 (EN) |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2013] ©2013 |
| Year of Publication: | 2013 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource |
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Table of Contents:
- Front Matter
- 1 The Automotive Value Chain
- 2 The Brand as a Central Value Component in the Automotive Industry
- 3 Strategic Alliances in the Automotive Sector
- 4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles
- 5 Product Policies in the BRIC Countries
- 6 The Changing Business Field of the Automotive Financial Service Providers
- 7 Mobility Needs and Mobility Concepts
- 8 Strategic Currency Management for Automotive Manufacturers
- 9 Maximizing Shareholder Value in the Automotive Sector
- 10 Automotive Industry or Mobility Industry in the Year 2020
- Back Matter