Automotive Management : : Navigating the next decade of auto industry transformation /

Automotive Management : : Navigating the next decade of auto industry transformation / / Jens Diehlmann, Joachim Häcker.

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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product laun...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Business and Economics 2000-2014 (EN)
VerfasserIn:
Diehlmann, Jens,
Häcker, Joachim,
Place / Publishing House:Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2013]
©2013
Year of Publication:2013
Edition:2nd ed.
Language:English
Online Access:
Physical Description:1 online resource
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245 1 0 |a Automotive Management :  |b Navigating the next decade of auto industry transformation /  |c Jens Diehlmann, Joachim Häcker. 
250 |a 2nd ed. 
264 1 |a Berlin ;  |a Boston :   |b Oldenbourg Wissenschaftsverlag,   |c [2013] 
264 4 |c ©2013 
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505 0 0 |t Front Matter --   |t 1 The Automotive Value Chain --   |t 2 The Brand as a Central Value Component in the Automotive Industry --   |t 3 Strategic Alliances in the Automotive Sector --   |t 4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles --   |t 5 Product Policies in the BRIC Countries --   |t 6 The Changing Business Field of the Automotive Financial Service Providers --   |t 7 Mobility Needs and Mobility Concepts --   |t 8 Strategic Currency Management for Automotive Manufacturers --   |t 9 Maximizing Shareholder Value in the Automotive Sector --   |t 10 Automotive Industry or Mobility Industry in the Year 2020 --   |t Back Matter 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management. 
520 |a The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) 
650 0 |a Automobile industry and trade  |x Finence  |x Management. 
650 0 |a Automobile industry and trade  |x Management. 
650 4 |a BRIC countries. 
650 4 |a automobile financial service. 
650 4 |a automotive value chain. 
650 4 |a electric vehicles. 
650 4 |a mobility concepts. 
650 4 |a mobility industry. 
650 4 |a strategic alliances. 
650 7 |a BUSINESS & ECONOMICS / Economics / General.  |2 bisacsh 
700 1 |a Häcker, Joachim,   |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
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773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t DGBA Backlist Complete English Language 2000-2014 PART1  |z 9783110238570 
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773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t eBook-Paket OWV/AV  BWL, VWL 2013  |z 9783110342659  |o ZDB-23-OAV 
776 0 |c print  |z 9783486723328 
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