Digital Business Strategy : : How to Design, Build, and Future-Proof a Business in the Digital Age / / Garvan Callan.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English
• VerfasserIn: Callan, Garvan,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2023]; ©2024
• Year of Publication: 2023
• Language: English
• Physical Description: 1 online resource (XVII, 396 p.)

Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

Table of Contents

Frontmatter -- Acknowledgements -- Foreword -- Contents -- Introduction -- Part I: The Evolution of Innovation -- Introduction -- Chapter 1 Harnessing the Earliest Technologies Through to Industry 4.0 -- Chapter 2 The Cornerstones of the Digital Age -- Chapter 3 Joining the Dots – Technology-Enabled Ancestors to Digitally Enabled Pioneers -- Part II: Developing a Digital Business Strategy -- Introduction -- Chapter 4 What Is Strategy and How Do We Work With It to Drive Purpose and Digital -- Chapter 5 Making Sense of the Landscape – Looking Out -- Chapter 6 Business Evaluation and Crafting Priorities – Looking In -- Part III: Capability Building to Deliver a Digital Business Strategy -- Introduction -- Chapter 7 Customer Centricity – Delivering Great Customer Experience -- Chapter 8 Efficiency -- Chapter 9 Digital Engagement -- Chapter 10 Analytics -- Chapter 11 Agile -- Chapter 12 Innovation -- Chapter 13 Open Through Partnering and Ecosystems -- Chapter 14 Technology -- Chapter 15 Risk -- Part IV: People, Culture, and Digital DNA -- Introduction -- Chapter 16 Breaking Down and Building Up Culture -- Chapter 17 Structures and Customs of a Digital Business -- Part V: Delivering Value Through Ambidexterity and Roadmapping -- Introduction -- Chapter 18 Five Pillars of Execution -- Part VI: Preparing for the Next Wave of Innovation -- Chapter 19 Getting Ready to Look Forwards -- Chapter 20 Themes and Trends That Will Shape the Next Waves of Innovation -- Conclusion -- Bibliography -- List of Figures -- List of Tables -- Index -- About the Author