The Reality of Virtuality : : Harness the Power of Virtual Reality to Connect with Consumers /

The Reality of Virtuality : : Harness the Power of Virtual Reality to Connect with Consumers / / Kirsten Cowan, Seth Ketron, Alena Kostyk.

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marke...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus DeG Package 2023 Part 1
VerfasserIn:
Cowan, Kirsten,
Ketron, Seth,
Kostyk, Alena,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2023]
©2023
Year of Publication:2023
Language:English
Online Access:
Physical Description:1 online resource (IX, 160 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Introduction
  • Part I: Selecting VR Type Based on Your Resources
  • Chapter 1 VR Technology
  • Chapter 2 The Spectrum of Immersion
  • Chapter 3 VR Content Features: Graphics, Sounds, and Narrative
  • Chapter 4 Sensory Inputs in VR
  • Part II: Selecting VR Type Based on Your Customers
  • Chapter 5 Your Customers’ VR Readiness and Ways to Improve It
  • Chapter 6 Customer Involvement-Based Strategy
  • Part III: Purpose-Driven Design of Your VR
  • Chapter 7 Boosting Consumer Engagement via VR
  • Chapter 8 Changing Attitudes and Building Your Brand via VR
  • Chapter 9 Storytelling in VR: Reality Versus Fantasy
  • Chapter 10 Selling Your Products in VR: V-Commerce
  • Chapter 11 Co-Creation in VR
  • Chapter 12 VR-Based Events
  • Part IV: Incorporating VR Into Your Customer Journey
  • Chapter 13 Pre-VR: Reaching Customers
  • Chapter 14 Post-VR: Managing the Relationship
  • Conclusion
  • Appendix
  • List of Figures
  • List of Tables
  • Index

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