The Reality of Virtuality : : Harness the Power of Virtual Reality to Connect with Consumers / / Kirsten Cowan, Seth Ketron, Alena Kostyk.
Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marke...
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2023] ©2023 |
Year of Publication: | 2023 |
Language: | English |
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Physical Description: | 1 online resource (IX, 160 p.) |
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Cowan, Kirsten, author. aut http://id.loc.gov/vocabulary/relators/aut The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / Kirsten Cowan, Seth Ketron, Alena Kostyk. Berlin ; Boston : De Gruyter, [2023] ©2023 1 online resource (IX, 160 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction -- Part I: Selecting VR Type Based on Your Resources -- Chapter 1 VR Technology -- Chapter 2 The Spectrum of Immersion -- Chapter 3 VR Content Features: Graphics, Sounds, and Narrative -- Chapter 4 Sensory Inputs in VR -- Part II: Selecting VR Type Based on Your Customers -- Chapter 5 Your Customers’ VR Readiness and Ways to Improve It -- Chapter 6 Customer Involvement-Based Strategy -- Part III: Purpose-Driven Design of Your VR -- Chapter 7 Boosting Consumer Engagement via VR -- Chapter 8 Changing Attitudes and Building Your Brand via VR -- Chapter 9 Storytelling in VR: Reality Versus Fantasy -- Chapter 10 Selling Your Products in VR: V-Commerce -- Chapter 11 Co-Creation in VR -- Chapter 12 VR-Based Events -- Part IV: Incorporating VR Into Your Customer Journey -- Chapter 13 Pre-VR: Reaching Customers -- Chapter 14 Post-VR: Managing the Relationship -- Conclusion -- Appendix -- List of Figures -- List of Tables -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) Marketing Management. Virtual reality. Digitalmarketing. Marketing Kommunikation. Marketing. Marketingmanagement. Virtual Reality. BUSINESS & ECONOMICS / Marketing / General. bisacsh VR marketing, VR and AR reality marketing, how to implement VR in your marketing strategy, VR market trends, VR marketing examples, VR marketing research, global AR and VR market, VR marketing campaigns, VR marketing strategy, VR marketing solutions. Ketron, Seth, author. aut http://id.loc.gov/vocabulary/relators/aut Kostyk, Alena, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter DG Plus DeG Package 2023 Part 1 9783111175782 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2023 English 9783111319070 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English 9783111319292 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 9783111318912 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2023 9783111318134 ZDB-23-DBV EPUB 9783110980592 print 9783110992700 https://doi.org/10.1515/9783110980561 https://www.degruyter.com/isbn/9783110980561 Cover https://www.degruyter.com/document/cover/isbn/9783110980561/original |
language |
English |
format |
eBook |
author |
Cowan, Kirsten, Cowan, Kirsten, Ketron, Seth, Kostyk, Alena, |
spellingShingle |
Cowan, Kirsten, Cowan, Kirsten, Ketron, Seth, Kostyk, Alena, The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / Frontmatter -- Contents -- Introduction -- Part I: Selecting VR Type Based on Your Resources -- Chapter 1 VR Technology -- Chapter 2 The Spectrum of Immersion -- Chapter 3 VR Content Features: Graphics, Sounds, and Narrative -- Chapter 4 Sensory Inputs in VR -- Part II: Selecting VR Type Based on Your Customers -- Chapter 5 Your Customers’ VR Readiness and Ways to Improve It -- Chapter 6 Customer Involvement-Based Strategy -- Part III: Purpose-Driven Design of Your VR -- Chapter 7 Boosting Consumer Engagement via VR -- Chapter 8 Changing Attitudes and Building Your Brand via VR -- Chapter 9 Storytelling in VR: Reality Versus Fantasy -- Chapter 10 Selling Your Products in VR: V-Commerce -- Chapter 11 Co-Creation in VR -- Chapter 12 VR-Based Events -- Part IV: Incorporating VR Into Your Customer Journey -- Chapter 13 Pre-VR: Reaching Customers -- Chapter 14 Post-VR: Managing the Relationship -- Conclusion -- Appendix -- List of Figures -- List of Tables -- Index |
author_facet |
Cowan, Kirsten, Cowan, Kirsten, Ketron, Seth, Kostyk, Alena, Ketron, Seth, Ketron, Seth, Kostyk, Alena, Kostyk, Alena, |
author_variant |
k c kc k c kc s k sk a k ak |
author_role |
VerfasserIn VerfasserIn VerfasserIn VerfasserIn |
author2 |
Ketron, Seth, Ketron, Seth, Kostyk, Alena, Kostyk, Alena, |
author2_variant |
s k sk a k ak |
author2_role |
VerfasserIn VerfasserIn VerfasserIn VerfasserIn |
author_sort |
Cowan, Kirsten, |
title |
The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / |
title_sub |
Harness the Power of Virtual Reality to Connect with Consumers / |
title_full |
The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / Kirsten Cowan, Seth Ketron, Alena Kostyk. |
title_fullStr |
The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / Kirsten Cowan, Seth Ketron, Alena Kostyk. |
title_full_unstemmed |
The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / Kirsten Cowan, Seth Ketron, Alena Kostyk. |
title_auth |
The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / |
title_alt |
Frontmatter -- Contents -- Introduction -- Part I: Selecting VR Type Based on Your Resources -- Chapter 1 VR Technology -- Chapter 2 The Spectrum of Immersion -- Chapter 3 VR Content Features: Graphics, Sounds, and Narrative -- Chapter 4 Sensory Inputs in VR -- Part II: Selecting VR Type Based on Your Customers -- Chapter 5 Your Customers’ VR Readiness and Ways to Improve It -- Chapter 6 Customer Involvement-Based Strategy -- Part III: Purpose-Driven Design of Your VR -- Chapter 7 Boosting Consumer Engagement via VR -- Chapter 8 Changing Attitudes and Building Your Brand via VR -- Chapter 9 Storytelling in VR: Reality Versus Fantasy -- Chapter 10 Selling Your Products in VR: V-Commerce -- Chapter 11 Co-Creation in VR -- Chapter 12 VR-Based Events -- Part IV: Incorporating VR Into Your Customer Journey -- Chapter 13 Pre-VR: Reaching Customers -- Chapter 14 Post-VR: Managing the Relationship -- Conclusion -- Appendix -- List of Figures -- List of Tables -- Index |
title_new |
The Reality of Virtuality : |
title_sort |
the reality of virtuality : harness the power of virtual reality to connect with consumers / |
publisher |
De Gruyter, |
publishDate |
2023 |
physical |
1 online resource (IX, 160 p.) Issued also in print. |
contents |
Frontmatter -- Contents -- Introduction -- Part I: Selecting VR Type Based on Your Resources -- Chapter 1 VR Technology -- Chapter 2 The Spectrum of Immersion -- Chapter 3 VR Content Features: Graphics, Sounds, and Narrative -- Chapter 4 Sensory Inputs in VR -- Part II: Selecting VR Type Based on Your Customers -- Chapter 5 Your Customers’ VR Readiness and Ways to Improve It -- Chapter 6 Customer Involvement-Based Strategy -- Part III: Purpose-Driven Design of Your VR -- Chapter 7 Boosting Consumer Engagement via VR -- Chapter 8 Changing Attitudes and Building Your Brand via VR -- Chapter 9 Storytelling in VR: Reality Versus Fantasy -- Chapter 10 Selling Your Products in VR: V-Commerce -- Chapter 11 Co-Creation in VR -- Chapter 12 VR-Based Events -- Part IV: Incorporating VR Into Your Customer Journey -- Chapter 13 Pre-VR: Reaching Customers -- Chapter 14 Post-VR: Managing the Relationship -- Conclusion -- Appendix -- List of Figures -- List of Tables -- Index |
isbn |
9783110980561 9783111175782 9783111319070 9783111319292 9783111318912 9783111318134 9783110980592 9783110992700 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.125 C68 42023 |
url |
https://doi.org/10.1515/9783110980561 https://www.degruyter.com/isbn/9783110980561 https://www.degruyter.com/document/cover/isbn/9783110980561/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.8028568 |
dewey-sort |
3658.8028568 |
dewey-raw |
658.8028568 |
dewey-search |
658.8028568 |
doi_str_mv |
10.1515/9783110980561 |
oclc_num |
1376931767 |
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is_hierarchy_title |
The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Consumers / |
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