The Semiotics of Consumption : : Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art / / Elizabeth C. Hirschman, Morris B. Holbrook.

• Superior document: Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 1990 - 1999
• VerfasserIn: Holbrook, Morris B.,; Hirschman, Elizabeth C.,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2012]; ©1993
• Year of Publication: 2012
• Edition: Reprint 2011
• Language: English
• Series: Approaches to Semiotics [AS] , 110
• Physical Description: 1 online resource (365 p.)

Table of Contents

• I-XII
• Chapter I The role of semiotics in research on consumer esthetics
• 1. Introduction
• 2. Some background on the study of signs
• 3. The study of signs in consumer esthetics
• 4. Criticisms and defenses of interpretive semiology
• 5. Preview
• Chapter II Semiotics and popular culture
• 1. Introduction
• 2. The ideology of consumption
• 3. Motion picture mythology
• Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption
• 1. Introduction
• 2. Romanticism
• 3. The joys and sorrows of consumption
• 4. Epilogue
• Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art
• 1. Introduction
• 2. Prospects and problems, dangers and difficulties
• 3. Seven routes to interpretation
• 4. Conclusion
• Appendices
• 1. Appendix 1: Women of Manhattan
• 2. Appendix 2: Beverly Hills cop
• 3. Appendix 3: Tin men and the marketing concept
• 4. Appendix 4: Gremlins as metaphors for materialism
• 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson)
• 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol
• 6. Appendix 6: Automotive signs in Two for the road
• 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson)
• References
• Index