The Semiotics of Consumption : : Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art / / Elizabeth C. Hirschman, Morris B. Holbrook.

• Superior document: Title is part of eBook package: De Gruyter DGBA Linguistics and Semiotics 1990 - 1999
• VerfasserIn: Holbrook, Morris B.,; Hirschman, Elizabeth C.,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter Mouton, , [2012]; ©1993
• Year of Publication: 2012
• Edition: Reprint 2011
• Language: English
• Series: Approaches to Semiotics [AS] , 110
• Physical Description: 1 online resource (365 p.)
• Other title: I-XII --; Chapter I The role of semiotics in research on consumer esthetics --; 1. Introduction --; 2. Some background on the study of signs --; 3. The study of signs in consumer esthetics --; 4. Criticisms and defenses of interpretive semiology --; 5. Preview --; Chapter II Semiotics and popular culture --; 2. The ideology of consumption --; 3. Motion picture mythology --; Chapter III Romanticism and sentimentality in consumer behavior: A literary approach to the joys and sorrows of consumption --; 2. Romanticism --; 3. The joys and sorrows of consumption --; 4. Epilogue --; Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art --; 2. Prospects and problems, dangers and difficulties --; 3. Seven routes to interpretation --; 4. Conclusion --; Appendices --; 1. Appendix 1: Women of Manhattan --; 2. Appendix 2: Beverly Hills cop --; 3. Appendix 3: Tin men and the marketing concept --; 4. Appendix 4: Gremlins as metaphors for materialism --; 5A. Appendix 5A: Coastal disturbances (coauthored with Stephen Bell and Mark W. Grayson) --; 5B. Appendix 5B: Sacred and secular consumption imagery in A Christmas carol --; 6. Appendix 6: Automotive signs in Two for the road --; 7. Appendix 7: Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa (coauthored with Mark W. Grayson) --; References --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783110854732; 9783110636895; 9783110305616
• ISSN: 0066-5576
• DOI: 10.1515/9783110854732
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Elizabeth C. Hirschman, Morris B. Holbrook.