Entrepreneurial Valuation : : An Entrepreneur’s Guide to Getting into the Minds of Customers / / Mark Packard.

• Superior document: Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1
• VerfasserIn: Packard, Mark,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2022]; ©2022
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (XII, 205 p.)

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if yo...

Table of Contents

• Frontmatter
• Preface
• Contents
• Section 1: What is Value?
• Chapter 1 A History of Value
• Chapter 2 Where Modern Entrepreneurship Theory Goes Awry
• Chapter 3 Value as a Process
• Section 2: The Value Learning Cycle
• Chapter 4 Predictive Valuations
• Chapter 5 Exchange Value
• Chapter 6 The Value Experience
• Chapter 7 Assessment Valuations
• Section 3: Learning from your Customers
• Chapter 8 Entrepreneurial Empathy
• Chapter 9 Learning through Communication
• Chapter 10 Learning from Observation
• Chapter 11 Learning from Yourself
• Section 4: Facilitating Real Value
• Chapter 12 Innovating a Value Proposition
• Chapter 13 Managing Value Uncertainty
• Chapter 14 Customer Uncertainty and Value Diffusion
• Section 5: Understanding Entrepreneurial Economics
• Chapter 15 The Market Process
• Chapter 16 Regulation, Markets, and Entrepreneurship
• Chapter 17 Continuing Your Learning Journey
• List of Figures
• Index