Entrepreneurial Valuation : : An Entrepreneur’s Guide to Getting into the Minds of Customers / / Mark Packard.
Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if yo...
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2022] ©2022 |
Year of Publication: | 2022 |
Language: | English |
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Packard, Mark, author. aut http://id.loc.gov/vocabulary/relators/aut Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / Mark Packard. Berlin ; Boston : De Gruyter, [2022] ©2022 1 online resource (XII, 205 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Preface -- Contents -- Section 1: What is Value? -- Chapter 1 A History of Value -- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry -- Chapter 3 Value as a Process -- Section 2: The Value Learning Cycle -- Chapter 4 Predictive Valuations -- Chapter 5 Exchange Value -- Chapter 6 The Value Experience -- Chapter 7 Assessment Valuations -- Section 3: Learning from your Customers -- Chapter 8 Entrepreneurial Empathy -- Chapter 9 Learning through Communication -- Chapter 10 Learning from Observation -- Chapter 11 Learning from Yourself -- Section 4: Facilitating Real Value -- Chapter 12 Innovating a Value Proposition -- Chapter 13 Managing Value Uncertainty -- Chapter 14 Customer Uncertainty and Value Diffusion -- Section 5: Understanding Entrepreneurial Economics -- Chapter 15 The Market Process -- Chapter 16 Regulation, Markets, and Entrepreneurship -- Chapter 17 Continuing Your Learning Journey -- List of Figures -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mai 2023) Entrepreneurship. Valuation. BUSINESS & ECONOMICS / Entrepreneurship. bisacsh Austrian Economics. Empathy. Innovation. Value. Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 9783110766820 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2022 English 9783110992823 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English 9783110993899 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 9783110994810 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2022 9783110992922 ZDB-23-DBV EPUB 9783110750843 print 9783110750676 https://doi.org/10.1515/9783110750805 https://www.degruyter.com/isbn/9783110750805 Cover https://www.degruyter.com/document/cover/isbn/9783110750805/original |
language |
English |
format |
eBook |
author |
Packard, Mark, Packard, Mark, |
spellingShingle |
Packard, Mark, Packard, Mark, Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / Frontmatter -- Preface -- Contents -- Section 1: What is Value? -- Chapter 1 A History of Value -- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry -- Chapter 3 Value as a Process -- Section 2: The Value Learning Cycle -- Chapter 4 Predictive Valuations -- Chapter 5 Exchange Value -- Chapter 6 The Value Experience -- Chapter 7 Assessment Valuations -- Section 3: Learning from your Customers -- Chapter 8 Entrepreneurial Empathy -- Chapter 9 Learning through Communication -- Chapter 10 Learning from Observation -- Chapter 11 Learning from Yourself -- Section 4: Facilitating Real Value -- Chapter 12 Innovating a Value Proposition -- Chapter 13 Managing Value Uncertainty -- Chapter 14 Customer Uncertainty and Value Diffusion -- Section 5: Understanding Entrepreneurial Economics -- Chapter 15 The Market Process -- Chapter 16 Regulation, Markets, and Entrepreneurship -- Chapter 17 Continuing Your Learning Journey -- List of Figures -- Index |
author_facet |
Packard, Mark, Packard, Mark, |
author_variant |
m p mp m p mp |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Packard, Mark, |
title |
Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / |
title_sub |
An Entrepreneur’s Guide to Getting into the Minds of Customers / |
title_full |
Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / Mark Packard. |
title_fullStr |
Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / Mark Packard. |
title_full_unstemmed |
Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / Mark Packard. |
title_auth |
Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / |
title_alt |
Frontmatter -- Preface -- Contents -- Section 1: What is Value? -- Chapter 1 A History of Value -- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry -- Chapter 3 Value as a Process -- Section 2: The Value Learning Cycle -- Chapter 4 Predictive Valuations -- Chapter 5 Exchange Value -- Chapter 6 The Value Experience -- Chapter 7 Assessment Valuations -- Section 3: Learning from your Customers -- Chapter 8 Entrepreneurial Empathy -- Chapter 9 Learning through Communication -- Chapter 10 Learning from Observation -- Chapter 11 Learning from Yourself -- Section 4: Facilitating Real Value -- Chapter 12 Innovating a Value Proposition -- Chapter 13 Managing Value Uncertainty -- Chapter 14 Customer Uncertainty and Value Diffusion -- Section 5: Understanding Entrepreneurial Economics -- Chapter 15 The Market Process -- Chapter 16 Regulation, Markets, and Entrepreneurship -- Chapter 17 Continuing Your Learning Journey -- List of Figures -- Index |
title_new |
Entrepreneurial Valuation : |
title_sort |
entrepreneurial valuation : an entrepreneur’s guide to getting into the minds of customers / |
publisher |
De Gruyter, |
publishDate |
2022 |
physical |
1 online resource (XII, 205 p.) Issued also in print. |
contents |
Frontmatter -- Preface -- Contents -- Section 1: What is Value? -- Chapter 1 A History of Value -- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry -- Chapter 3 Value as a Process -- Section 2: The Value Learning Cycle -- Chapter 4 Predictive Valuations -- Chapter 5 Exchange Value -- Chapter 6 The Value Experience -- Chapter 7 Assessment Valuations -- Section 3: Learning from your Customers -- Chapter 8 Entrepreneurial Empathy -- Chapter 9 Learning through Communication -- Chapter 10 Learning from Observation -- Chapter 11 Learning from Yourself -- Section 4: Facilitating Real Value -- Chapter 12 Innovating a Value Proposition -- Chapter 13 Managing Value Uncertainty -- Chapter 14 Customer Uncertainty and Value Diffusion -- Section 5: Understanding Entrepreneurial Economics -- Chapter 15 The Market Process -- Chapter 16 Regulation, Markets, and Entrepreneurship -- Chapter 17 Continuing Your Learning Journey -- List of Figures -- Index |
isbn |
9783110750805 9783110766820 9783110992823 9783110993899 9783110994810 9783110992922 9783110750843 9783110750676 |
callnumber-first |
H - Social Science |
callnumber-subject |
HB - Economic Theory and Demography |
callnumber-label |
HB615 |
callnumber-sort |
HB 3615 P345 42022 |
url |
https://doi.org/10.1515/9783110750805 https://www.degruyter.com/isbn/9783110750805 https://www.degruyter.com/document/cover/isbn/9783110750805/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.4/21 |
dewey-sort |
3658.4 221 |
dewey-raw |
658.4/21 |
dewey-search |
658.4/21 |
doi_str_mv |
10.1515/9783110750805 |
oclc_num |
1338019443 |
work_keys_str_mv |
AT packardmark entrepreneurialvaluationanentrepreneursguidetogettingintothemindsofcustomers |
status_str |
n |
ids_txt_mv |
(DE-B1597)583059 (OCoLC)1338019443 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2022 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2022 Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2022 |
is_hierarchy_title |
Entrepreneurial Valuation : An Entrepreneur’s Guide to Getting into the Minds of Customers / |
container_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 |
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1770177808167862272 |
fullrecord |
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