The Future of Luxury Brands : : Artification and Sustainability /

The Future of Luxury Brands : : Artification and Sustainability / / ed. by Annamma Joy.

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines th...

Full description

Saved in:
Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1
MitwirkendeR:
Armano, Linda,
Belk, Russell W.,
Brydges, Taylor,
De Monthoux, Pierre Guillet,
Esau, Darcen,
Grohmann, Bianca,
Hagtvedt, Henrik,
Henninger, Claudia E.,
Jones, Celina,
Joy, Annamma,
Kozinets, Robert V.,
Latour, Kathryn A.,
Le Normand, Aurelie,
Meamber, Laurie A.,
Peña, Camilo,
Rowley, Susan,
Senese, Donna,
Sherry, John F.,
Sorensen, Amanda,
Turunen, Linda Lisa Maria,
HerausgeberIn:
Joy, Annamma,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2022]
©2022
Year of Publication:2022
Language:English
Online Access:
Physical Description:1 online resource (XIII, 298 p.)
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 08140nam a22011295i 4500
001 9783110732757
003 DE-B1597
005 20230502090707.0
006 m|||||o||d||||||||
007 cr || ||||||||
008 230502t20222022gw fo d z eng d
020 |a 9783110732757 
024 7 |a 10.1515/9783110732757  |2 doi 
035 |a (DE-B1597)574257 
035 |a (OCoLC)1301547117 
040 |a DE-B1597  |b eng  |c DE-B1597  |e rda 
041 0 |a eng 
044 |a gw  |c DE 
050 4 |a HD9999.L852 
072 7 |a BUS043000  |2 bisacsh 
082 0 4 |a 650 
245 0 4 |a The Future of Luxury Brands :  |b Artification and Sustainability /  |c ed. by Annamma Joy. 
264 1 |a Berlin ;  |a Boston :   |b De Gruyter,   |c [2022] 
264 4 |c ©2022 
300 |a 1 online resource (XIII, 298 p.) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 0 |t Frontmatter --   |t Advance Praise for The Future of Luxury Brands: Artification and Sustainability --   |t Acknowledgments --   |t Contents --   |t Chapter 1 Artification and Sustainability: Foundational Pillars of the Luxury Worlds of Art, Fashion, and Wine --   |t Part 1: Luxury in the Time of Covid-19 --   |t Chapter 2 Luxury Consumption and Covid-19 --   |t Part 2: The Art World --   |t Chapter 3 Organizational Aesthetics as Exploring the Spiritual of the Social --   |t Chapter 4 Being at Burning Man: Fabulations and Provocations --   |t Chapter 5 Valued Belongings: Museums and the Luxury Art Market --   |t Chapter 6 Art and Aesthetics in the Future of Luxury --   |t Part 3: The World of Fashion --   |t Chapter 7 Wearing the Writing on the Wall: Streetwear and Street Art --   |t Chapter 8 Seller and Consumer Activists in the World of Canadian Diamonds: A Case of Italian Political Consumerism --   |t Chapter 9 That’s So Trashy – Artification of Waste in the Luxury Fashion Industry --   |t Chapter 10 Luxury Resale Shaping the Future of Fashion --   |t Part 4: Wine and Hospitality Services --   |t Chapter 11 Artification and Social Responsibility in the Context of Fine Wine: Opus One --   |t Chapter 12 Sustainable Transformative Wine Tourism: Applications in Experiential Educational Tourism --   |t Chapter 13 Wines and Subversive Art: A Conceptual Definition of Natural Wines --   |t Chapter 14 The Artification of Hospitality: Elevating Service to Luxury Status --   |t List of Contributors --   |t About the Editor --   |t List of Figures --   |t List of Tables --   |t Index 
506 0 |a restricted access  |u http://purl.org/coar/access_right/c_16ec  |f online access with authorization  |2 star 
520 |a The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing. 
530 |a Issued also in print. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mai 2023) 
650 0 |a Luxuries  |x Design  |x Environmental aspects. 
650 7 |a BUSINESS & ECONOMICS / Marketing / General.  |2 bisacsh 
653 |a Artification. 
653 |a Brand Management. 
653 |a Luxury Brand Marketing. 
653 |a Luxury Goods. 
653 |a Sustainability. 
700 1 |a Armano, Linda,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Belk, Russell W.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Brydges, Taylor,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a De Monthoux, Pierre Guillet,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Esau, Darcen,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Grohmann, Bianca,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Hagtvedt, Henrik,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Henninger, Claudia E.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Jones, Celina,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Joy, Annamma,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Joy, Annamma,   |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Kozinets, Robert V.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Latour, Kathryn A.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Le Normand, Aurelie,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Meamber, Laurie A.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Peña, Camilo,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Rowley, Susan,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Senese, Donna,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Sherry, John F.,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Sorensen, Amanda,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
700 1 |a Turunen, Linda Lisa Maria,   |e contributor.  |4 ctb  |4 https://id.loc.gov/vocabulary/relators/ctb 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t DG Plus DeG Package 2022 Part 1  |z 9783110766820 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE Business and Economics 2022 English  |z 9783110992823 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE COMPLETE 2022 English  |z 9783110993899 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE COMPLETE 2022  |z 9783110994810  |o ZDB-23-DGG 
773 0 8 |i Title is part of eBook package:  |d De Gruyter  |t EBOOK PACKAGE Economics 2022  |z 9783110992922  |o ZDB-23-DBV 
776 0 |c EPUB  |z 9783110732818 
776 0 |c print  |z 9783110737615 
856 4 0 |u https://doi.org/10.1515/9783110732757 
856 4 0 |u https://www.degruyter.com/isbn/9783110732757 
856 4 2 |3 Cover  |u https://www.degruyter.com/document/cover/isbn/9783110732757/original 
912 |a 978-3-11-076682-0 DG Plus DeG Package 2022 Part 1  |b 2022 
912 |a 978-3-11-099282-3 EBOOK PACKAGE Business and Economics 2022 English  |b 2022 
912 |a 978-3-11-099389-9 EBOOK PACKAGE COMPLETE 2022 English  |b 2022 
912 |a EBA_CL_LAEC 
912 |a EBA_CL_MUAR 
912 |a EBA_DGALL 
912 |a EBA_EBKALL 
912 |a EBA_ECL_LAEC 
912 |a EBA_ECL_MUAR 
912 |a EBA_EEBKALL 
912 |a EBA_ESSHALL 
912 |a EBA_ESTMALL 
912 |a EBA_SSHALL 
912 |a EBA_STMALL 
912 |a GBV-deGruyter-alles 
912 |a PDA11SSHE 
912 |a PDA12STME 
912 |a PDA13ENGE 
912 |a PDA17SSHEE 
912 |a PDA18STMEE 
912 |a PDA5EBK 
912 |a ZDB-23-DBV  |b 2022 
912 |a ZDB-23-DGG  |b 2022 

Similar Items