Resilience of Luxury Companies in Times of Change / / Gabriella Lojacono, Laura Ru Yun Pan.
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain...
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| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
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| Physical Description: | 1 online resource (XXII, 314 p.) |
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Lojacono, Gabriella, author. aut http://id.loc.gov/vocabulary/relators/aut Resilience of Luxury Companies in Times of Change / Gabriella Lojacono, Laura Ru Yun Pan. Berlin ; Boston : De Gruyter, [2021] ©2021 1 online resource (XXII, 314 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Foreword -- Introduction -- Acknowledgments -- Contents -- 1 The Fundamentals of Luxury -- 2 Key Strategic Paradoxes in the World of Luxury -- 3 Old Worlds and New Worlds -- 4 The Value of Country of Origin -- 5 The International Spread of Luxury -- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not -- 7 Sustainability in the Luxury Context -- 8 New Business Models of the 21st Century -- References -- List of Figures -- List of Tables -- Index -- About the Authors restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) Luxury goods industry. Organizational resilience. Business Models. Digital Transformation. Luxussegment. Luxussektor. Resilienz. BUSINESS & ECONOMICS / Management. bisacsh B4I. Bocconi University. Bocconi for Innovation. De Gruyter. EMiLUX. Executive Masters in Luxury Management. Gabriella Lojacono. International Strategy. Laura Ru Yun Pan. Luxury Management. MBA. Resilience. SDA Bocconi School of Management. executive students. luxury brand change. luxury brand resillience. luxury brand strategy. luxury brand streategies. luxury brand. luxury brands. masters students. resillience of luxury brands. resillience of luxury companies. Ru Yun Pan, Laura, author. aut http://id.loc.gov/vocabulary/relators/aut Title is part of eBook package: De Gruyter DG Ebook Package English 2021 9783110750720 Title is part of eBook package: De Gruyter DG Plus DeG Package 2021 Part 1 9783110750706 Title is part of eBook package: De Gruyter EBOOK PACKAGE Business and Economics 2021 English 9783110754049 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English 9783110754001 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 9783110753776 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Economics 2021 9783110753820 ZDB-23-DBV EPUB 9783110723540 print 9783110760712 https://doi.org/10.1515/9783110723519 https://www.degruyter.com/isbn/9783110723519 Cover https://www.degruyter.com/document/cover/isbn/9783110723519/original |
| language |
English |
| format |
eBook |
| author |
Lojacono, Gabriella, Lojacono, Gabriella, Ru Yun Pan, Laura, |
| spellingShingle |
Lojacono, Gabriella, Lojacono, Gabriella, Ru Yun Pan, Laura, Resilience of Luxury Companies in Times of Change / Frontmatter -- Foreword -- Introduction -- Acknowledgments -- Contents -- 1 The Fundamentals of Luxury -- 2 Key Strategic Paradoxes in the World of Luxury -- 3 Old Worlds and New Worlds -- 4 The Value of Country of Origin -- 5 The International Spread of Luxury -- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not -- 7 Sustainability in the Luxury Context -- 8 New Business Models of the 21st Century -- References -- List of Figures -- List of Tables -- Index -- About the Authors |
| author_facet |
Lojacono, Gabriella, Lojacono, Gabriella, Ru Yun Pan, Laura, Ru Yun Pan, Laura, Ru Yun Pan, Laura, |
| author_variant |
g l gl g l gl y p l r ypl yplr |
| author_role |
VerfasserIn VerfasserIn VerfasserIn |
| author2 |
Ru Yun Pan, Laura, Ru Yun Pan, Laura, |
| author2_variant |
y p l r ypl yplr |
| author2_role |
VerfasserIn VerfasserIn |
| author_sort |
Lojacono, Gabriella, |
| title |
Resilience of Luxury Companies in Times of Change / |
| title_full |
Resilience of Luxury Companies in Times of Change / Gabriella Lojacono, Laura Ru Yun Pan. |
| title_fullStr |
Resilience of Luxury Companies in Times of Change / Gabriella Lojacono, Laura Ru Yun Pan. |
| title_full_unstemmed |
Resilience of Luxury Companies in Times of Change / Gabriella Lojacono, Laura Ru Yun Pan. |
| title_auth |
Resilience of Luxury Companies in Times of Change / |
| title_alt |
Frontmatter -- Foreword -- Introduction -- Acknowledgments -- Contents -- 1 The Fundamentals of Luxury -- 2 Key Strategic Paradoxes in the World of Luxury -- 3 Old Worlds and New Worlds -- 4 The Value of Country of Origin -- 5 The International Spread of Luxury -- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not -- 7 Sustainability in the Luxury Context -- 8 New Business Models of the 21st Century -- References -- List of Figures -- List of Tables -- Index -- About the Authors |
| title_new |
Resilience of Luxury Companies in Times of Change / |
| title_sort |
resilience of luxury companies in times of change / |
| publisher |
De Gruyter, |
| publishDate |
2021 |
| physical |
1 online resource (XXII, 314 p.) Issued also in print. |
| contents |
Frontmatter -- Foreword -- Introduction -- Acknowledgments -- Contents -- 1 The Fundamentals of Luxury -- 2 Key Strategic Paradoxes in the World of Luxury -- 3 Old Worlds and New Worlds -- 4 The Value of Country of Origin -- 5 The International Spread of Luxury -- 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not -- 7 Sustainability in the Luxury Context -- 8 New Business Models of the 21st Century -- References -- List of Figures -- List of Tables -- Index -- About the Authors |
| isbn |
9783110723519 9783110750720 9783110750706 9783110754049 9783110754001 9783110753776 9783110753820 9783110723540 9783110760712 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD9999 |
| callnumber-sort |
HD 49999 L852 L65 42021 |
| url |
https://doi.org/10.1515/9783110723519 https://www.degruyter.com/isbn/9783110723519 https://www.degruyter.com/document/cover/isbn/9783110723519/original |
| illustrated |
Not Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
330 - Economics |
| dewey-ones |
338 - Production |
| dewey-full |
338.47 |
| dewey-sort |
3338.47 |
| dewey-raw |
338.47 |
| dewey-search |
338.47 |
| doi_str_mv |
10.1515/9783110723519 |
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1266229355 |
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AT lojaconogabriella resilienceofluxurycompaniesintimesofchange AT ruyunpanlaura resilienceofluxurycompaniesintimesofchange |
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Resilience of Luxury Companies in Times of Change / |
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