Resilience of Luxury Companies in Times of Change / / Gabriella Lojacono, Laura Ru Yun Pan.
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain...
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| Superior document: | Title is part of eBook package: De Gruyter DG Ebook Package English 2021 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (XXII, 314 p.) |
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