Meaning-Making and Political Campaign Advertising : : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / / Dorothea Horst.
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological pro...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2018] ©2018 |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | Cinepoetics – English edition ,
2 |
| Online Access: | |
| Physical Description: | 1 online resource (IX, 246 p.) |
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Table of Contents:
- Frontmatter
- Acknowledgements
- Contents
- 1. Introduction
- 2. The State of Research on Campaign Commercials and Figurativity
- 3. Cognitive-Linguistic Perspectives on Figurativity
- 4. Film-Theoretical Perspectives on Figurativity
- 5. Implications of a Dynamic Approach to Audiovisual Figurativity
- 6. Angela Merkel, a Sovereign With Civil Roots
- 7. Donald Tusk, a Leading Builder Under Pressure
- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution
- 9. Conclusion and Prospects
- Bibliography
- Audiovisual Sources
- List of Figures
- Name Index
- Subject Index