Meaning-Making and Political Campaign Advertising : : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / / Dorothea Horst.
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological pro...
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Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2018] ©2018 |
Year of Publication: | 2018 |
Language: | English |
Series: | Cinepoetics – English edition ,
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Physical Description: | 1 online resource (IX, 246 p.) |
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Horst, Dorothea, author. aut http://id.loc.gov/vocabulary/relators/aut Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / Dorothea Horst. Berlin ; Boston : De Gruyter, [2018] ©2018 1 online resource (IX, 246 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Cinepoetics – English edition , 2569-4294 ; 2 Dissertation Viadrina, Frankfurt/Oder 2017. Frontmatter -- Acknowledgements -- Contents -- 1. Introduction -- 2. The State of Research on Campaign Commercials and Figurativity -- 3. Cognitive-Linguistic Perspectives on Figurativity -- 4. Film-Theoretical Perspectives on Figurativity -- 5. Implications of a Dynamic Approach to Audiovisual Figurativity -- 6. Angela Merkel, a Sovereign With Civil Roots -- 7. Donald Tusk, a Leading Builder Under Pressure -- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution -- 9. Conclusion and Prospects -- Bibliography -- Audiovisual Sources -- List of Figures -- Name Index -- Subject Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024) Linguistic analysis (Linguistics). SOCIAL SCIENCE / Media Studies. bisacsh Audiovisuality. campaign commercials. metaphor. metonymy. multimodal communication. Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 9783110762488 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2018 9783110719550 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English 9783110604252 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 9783110603255 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE Literary, Cultural and Area Stud. 2018 English 9783110604184 Title is part of eBook package: De Gruyter EBOOK PACKAGE Literary, Cultural and Area Studies 2018 9783110603187 ZDB-23-DKU EPUB 9783110577938 print 9783110574470 https://doi.org/10.1515/9783110578782 https://www.degruyter.com/isbn/9783110578782 Cover https://www.degruyter.com/document/cover/isbn/9783110578782/original |
language |
English |
format |
Thesis eBook |
author |
Horst, Dorothea, Horst, Dorothea, |
spellingShingle |
Horst, Dorothea, Horst, Dorothea, Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / Cinepoetics – English edition , Frontmatter -- Acknowledgements -- Contents -- 1. Introduction -- 2. The State of Research on Campaign Commercials and Figurativity -- 3. Cognitive-Linguistic Perspectives on Figurativity -- 4. Film-Theoretical Perspectives on Figurativity -- 5. Implications of a Dynamic Approach to Audiovisual Figurativity -- 6. Angela Merkel, a Sovereign With Civil Roots -- 7. Donald Tusk, a Leading Builder Under Pressure -- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution -- 9. Conclusion and Prospects -- Bibliography -- Audiovisual Sources -- List of Figures -- Name Index -- Subject Index |
author_facet |
Horst, Dorothea, Horst, Dorothea, |
author_variant |
d h dh d h dh |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Horst, Dorothea, |
title |
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / |
title_sub |
A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / |
title_full |
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / Dorothea Horst. |
title_fullStr |
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / Dorothea Horst. |
title_full_unstemmed |
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / Dorothea Horst. |
title_auth |
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / |
title_alt |
Frontmatter -- Acknowledgements -- Contents -- 1. Introduction -- 2. The State of Research on Campaign Commercials and Figurativity -- 3. Cognitive-Linguistic Perspectives on Figurativity -- 4. Film-Theoretical Perspectives on Figurativity -- 5. Implications of a Dynamic Approach to Audiovisual Figurativity -- 6. Angela Merkel, a Sovereign With Civil Roots -- 7. Donald Tusk, a Leading Builder Under Pressure -- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution -- 9. Conclusion and Prospects -- Bibliography -- Audiovisual Sources -- List of Figures -- Name Index -- Subject Index |
title_new |
Meaning-Making and Political Campaign Advertising : |
title_sort |
meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / |
series |
Cinepoetics – English edition , |
series2 |
Cinepoetics – English edition , |
publisher |
De Gruyter, |
publishDate |
2018 |
physical |
1 online resource (IX, 246 p.) Issued also in print. |
contents |
Frontmatter -- Acknowledgements -- Contents -- 1. Introduction -- 2. The State of Research on Campaign Commercials and Figurativity -- 3. Cognitive-Linguistic Perspectives on Figurativity -- 4. Film-Theoretical Perspectives on Figurativity -- 5. Implications of a Dynamic Approach to Audiovisual Figurativity -- 6. Angela Merkel, a Sovereign With Civil Roots -- 7. Donald Tusk, a Leading Builder Under Pressure -- 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution -- 9. Conclusion and Prospects -- Bibliography -- Audiovisual Sources -- List of Figures -- Name Index -- Subject Index |
isbn |
9783110578782 9783110762488 9783110719550 9783110604252 9783110603255 9783110604184 9783110603187 9783110577938 9783110574470 |
issn |
2569-4294 ; |
url |
https://doi.org/10.1515/9783110578782 https://www.degruyter.com/isbn/9783110578782 https://www.degruyter.com/document/cover/isbn/9783110578782/original |
illustrated |
Not Illustrated |
dewey-hundreds |
400 - Language |
dewey-tens |
410 - Linguistics |
dewey-ones |
410 - Linguistics |
dewey-full |
410 |
dewey-sort |
3410 |
dewey-raw |
410 |
dewey-search |
410 |
doi_str_mv |
10.1515/9783110578782 |
oclc_num |
1066189455 |
work_keys_str_mv |
AT horstdorothea meaningmakingandpoliticalcampaignadvertisingacognitivelinguisticandfilmanalyticalperspectiveonaudiovisualfigurativity |
status_str |
n |
ids_txt_mv |
(DE-B1597)489838 (OCoLC)1066189455 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 Title is part of eBook package: De Gruyter DG Plus eBook-Package 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2018 Title is part of eBook package: De Gruyter EBOOK PACKAGE Literary, Cultural and Area Stud. 2018 English Title is part of eBook package: De Gruyter EBOOK PACKAGE Literary, Cultural and Area Studies 2018 |
is_hierarchy_title |
Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity / |
container_title |
Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1 |
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1806144474902953984 |
fullrecord |
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