Public Relations / / ed. by Chiara Valentini.
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to ex...
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Superior document: | Title is part of eBook package: De Gruyter DG Ebook Package English 2021 |
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MitwirkendeR: | |
HerausgeberIn: | |
Place / Publishing House: | Berlin ;, Boston : : De Gruyter Mouton, , [2021] ©2021 |
Year of Publication: | 2021 |
Language: | English |
Series: | Handbooks of Communication Science ,
27 |
Online Access: | |
Physical Description: | 1 online resource (XIV, 642 p.) |
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Table of Contents:
- Frontmatter
- Preface to Handbooks of Communication Science series
- Acknowledgments
- Contents
- Introduction
- 1 Public relations and social influence: Understanding the
- roots of a contested profession
- Part I – Public Relations: History, Identity and Practice
- 2 Public relations origins and evolution: A global
- perspective
- 3 Women in public relations: A feminist perspective
- 4 Public relations and the problems of professional
- identity
- 5 Public relations as a reflective practice
- 6 Public relations and legitimacy
- 7 Public relations, power and control
- Part II – Core Functions of Public Relations
- 8 Public relations as media relations
- 9 Public relations and social media
- 10 Public relations as image and reputation
- management
- 11 Strategic crisis management: State of the field,
- challenges and opportunities
- 12 Public relations for stakeholder and societal
- engagement
- 13 Social advocacy and public relations: Building
- communitas in the public sphere
- 14 Public relations measurement and evaluation
- Part III – Theories of Public Relations
- 15 The four models of public relations and their research
- legacy
- 16 The Excellence Theory – origins, contribution and
- critique
- 17 Personal influence in public relations
- 18 Rhetorical theory of public relations
- 19 Contingency theory of strategic conflict management:
- Explicating a “grand” theory of public relations
- 20 Global public relations: Multi-paradigmatic
- perspectives, key approaches and future directions
- 21 Relationship management: Status and theory
- 22 Extending the boundaries of public relations through
- community-building and organic theories
- 23 Dialogic theory
- 24 A conceptual genealogy of the situational theory of
- problem solving: Reconceptualizing communication for strategic behavioral
- communication management
- Part IV – Recent Theorizing in Public Relations
- 25 The strategic application of social capital theory in
- public relations
- 26 Ideas of public relations in the light of Scandinavian
- institutionalism
- 27 Public relations and Actor-Network Theory
- 28 Public relations and expectation theory: Introducing
- Relationship Expectation Theory (RET) for public relations
- 29 Public relations and cultural theories
- 30 Ethical theories and public relations: Global issues and
- challenges
- Afterwords
- 31 Critical reflections on the field
- 32 Mapping public relations theory: Concluding reflections
- and future directions
- Contributors to this volume
- Index