Toward Cross-Channel Management : : A Comprehensive Guide for Retail Firms / / Felix Brunner, Thomas Rudolph.
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter DG Plus eBook-Package 2015 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2014] ©2015 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (70 p.) |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Search Result 1