Political Communication in Action : : From Theory to Practice / / Daniel L. Helfert.
Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.
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| Superior document: | Title is part of eBook package: De Gruyter Lynne Rienner Press Complete eBook-Package 2018 |
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| VerfasserIn: | |
| Place / Publishing House: | Boulder : : Lynne Rienner Publishers, , [2022] ©2018 |
| Year of Publication: | 2022 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (305 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- 1. Political Communication in Action
- 2. Defining Political Communication
- 3. The Tools of Political Persuasion
- 4. Making Political Communication Effective
- 5. Political Issues
- 6. Political Research and Communication Planning
- 7. Political Speeches
- 8. Political Advertising and Television
- 9. Political Communication in the Internet Age
- 10. Communicating Through the News Media
- 11. Communication in an Age of Partisanship
- 12. Crisis Communication
- 13. The Ethical Line in Political Communication
- Suggested Readings
- Index
- About the Book