Political Communication in Action : : From Theory to Practice / / Daniel L. Helfert.

• Superior document: Title is part of eBook package: De Gruyter Lynne Rienner Press Complete eBook-Package 2018
• VerfasserIn: Helfert, Daniel L.,
• Place / Publishing House: Boulder : : Lynne Rienner Publishers, , [2022]; ©2018
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (305 p.)
• Other title: Frontmatter --; Contents --; Acknowledgments --; 1. Political Communication in Action --; 2. Defining Political Communication --; 3. The Tools of Political Persuasion --; 4. Making Political Communication Effective --; 5. Political Issues --; 6. Political Research and Communication Planning --; 7. Political Speeches --; 8. Political Advertising and Television --; 9. Political Communication in the Internet Age --; 10. Communicating Through the News Media --; 11. Communication in an Age of Partisanship --; 12. Crisis Communication --; 13. The Ethical Line in Political Communication --; Suggested Readings --; Index --; About the Book
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781955055338; 9783110783551
• DOI: 10.1515/9781955055338
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Daniel L. Helfert.

Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.