Strategic Management for Tourism Communities : : Bridging the Gaps / / Ann E. Murphy, Peter E. Murphy.
Tourism, with its wide-ranging impact, needs to be managed effectively - but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions...
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| Superior document: | Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2004] ©2004 |
| Year of Publication: | 2004 |
| Language: | English |
| Series: | Aspects of Tourism ;
16 |
| Online Access: | |
| Physical Description: | 1 online resource (456 p.) |
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