Strategic Management for Tourism Communities : : Bridging the Gaps / / Ann E. Murphy, Peter E. Murphy.

• Superior document: Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013
• VerfasserIn: Murphy, Peter E.,; Murphy, Ann E.,
• Place / Publishing House: Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2004]; ©2004
• Year of Publication: 2004
• Language: English
• Series: Aspects of Tourism ; 16
• Physical Description: 1 online resource (456 p.)

Tourism, with its wide-ranging impact, needs to be managed effectively - but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development. Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities. This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.

Table of Contents

Frontmatter -- Contents -- Acknowledgements -- Part 1: Prologue -- Setting the Scene -- 1. Definitions, Theory and Practice -- 2. Key Business Management Functions -- Part 2: Key Business Management Functions in Tourism -- Management Functions -- 3. Planning -- 4. Organising -- 5. Leadership -- 6. Controlling -- Part 3: Tourism Community Stateholders -- Stakeholders -- 7. Customers -- 8. Industry -- 9. Residents -- 10. Government -- Part 4: A New Paradigm -- New Approach -- 11. Working Together -- 12. Bridging Tourism Gaps Through Strategic Management -- Epilogue -- Appendix: Strategic Tourism Planning Resources -- Bibliography -- Index