Urban Destination Marketing in Contemporary Europe : : Uniting Theory and Practice /

Urban Destination Marketing in Contemporary Europe : : Uniting Theory and Practice / / John Heeley.

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and crit...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013
VerfasserIn:
Heeley, John,
Place / Publishing House:Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2015]
©2015
Year of Publication:2015
Language:English
Series:Aspects of Tourism ; 66
Online Access:
Physical Description:1 online resource (192 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Figures
  • Tables
  • Acknowledgements
  • Foreword
  • Preface: Bradford, 1980-2014
  • 1. Introduction
  • Part 1: Practice Part 1: Practice
  • 2. The Practitioners: Profiling the Ubiquitous DMO
  • 3. Urban Destination Marketing Operations
  • Part 2: Theory
  • 4. A Critique of the Theory of Marketing Competitive Advantage
  • 5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing
  • Epilogue: Coventry, Millennium Eve, 1999
  • References
  • Index

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