Urban Destination Marketing in Contemporary Europe : : Uniting Theory and Practice / / John Heeley.
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and crit...
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| Superior document: | Title is part of eBook package: De Gruyter CVP eBook-Package Backfile 2000-2013 |
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| VerfasserIn: | |
| Place / Publishing House: | Bristol, UK;, Blue Ridge Summit, PA : : Channel View Publications, , [2015] ©2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Aspects of Tourism ;
66 |
| Online Access: | |
| Physical Description: | 1 online resource (192 p.) |
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