Marketing Hope : : Get-Rich-Quick Schemes in Siberia / / Leonie Schiffauer.
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...
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Superior document: | Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019 |
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Place / Publishing House: | New York; , Oxford : : Berghahn Books, , [2019] ©2019 |
Year of Publication: | 2019 |
Language: | English |
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Physical Description: | 1 online resource (186 p.) |
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Schiffauer, Leonie, author. aut http://id.loc.gov/vocabulary/relators/aut Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer. New York; Oxford : Berghahn Books, [2019] ©2019 1 online resource (186 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgements -- Note on Transliteration -- Introduction -- 1 Capitalism in Aga -- 2 American Dream or Pyramid Scheme? -- 3 Spiritual Capitalism -- 4 Pyramids of Intimacy -- 5 Pyramids and Their Products -- 6 Power in the Pyramids -- Conclusion -- References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022) Capitalism Russia (Federation) Siberia. Fraud Russia (Federation) Siberia. Investments Russia (Federation) Siberia. Multilevel marketing Russia (Federation) Siberia. BUSINESS & ECONOMICS / Marketing / Multilevel. bisacsh american dream. business and economics. business scams. capitalism. contemporary capitalism. international business. late stage capitalism. marketing. post socialism. pyramid schemes. russia. russian economics. siberia. siberian business schemes. soviet russia. Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019 9783110997729 https://doi.org/10.1515/9781789200133?locatt=mode:legacy https://www.degruyter.com/isbn/9781789200133 Cover https://www.degruyter.com/document/cover/isbn/9781789200133/original |
language |
English |
format |
eBook |
author |
Schiffauer, Leonie, Schiffauer, Leonie, |
spellingShingle |
Schiffauer, Leonie, Schiffauer, Leonie, Marketing Hope : Get-Rich-Quick Schemes in Siberia / Frontmatter -- Contents -- Acknowledgements -- Note on Transliteration -- Introduction -- 1 Capitalism in Aga -- 2 American Dream or Pyramid Scheme? -- 3 Spiritual Capitalism -- 4 Pyramids of Intimacy -- 5 Pyramids and Their Products -- 6 Power in the Pyramids -- Conclusion -- References -- Index |
author_facet |
Schiffauer, Leonie, Schiffauer, Leonie, |
author_variant |
l s ls l s ls |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Schiffauer, Leonie, |
title |
Marketing Hope : Get-Rich-Quick Schemes in Siberia / |
title_sub |
Get-Rich-Quick Schemes in Siberia / |
title_full |
Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer. |
title_fullStr |
Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer. |
title_full_unstemmed |
Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer. |
title_auth |
Marketing Hope : Get-Rich-Quick Schemes in Siberia / |
title_alt |
Frontmatter -- Contents -- Acknowledgements -- Note on Transliteration -- Introduction -- 1 Capitalism in Aga -- 2 American Dream or Pyramid Scheme? -- 3 Spiritual Capitalism -- 4 Pyramids of Intimacy -- 5 Pyramids and Their Products -- 6 Power in the Pyramids -- Conclusion -- References -- Index |
title_new |
Marketing Hope : |
title_sort |
marketing hope : get-rich-quick schemes in siberia / |
publisher |
Berghahn Books, |
publishDate |
2019 |
physical |
1 online resource (186 p.) |
contents |
Frontmatter -- Contents -- Acknowledgements -- Note on Transliteration -- Introduction -- 1 Capitalism in Aga -- 2 American Dream or Pyramid Scheme? -- 3 Spiritual Capitalism -- 4 Pyramids of Intimacy -- 5 Pyramids and Their Products -- 6 Power in the Pyramids -- Conclusion -- References -- Index |
isbn |
9781789200133 9783110997729 |
callnumber-first |
H - Social Science |
callnumber-subject |
HV - Social Pathology, Criminology |
callnumber-label |
HV6699 |
callnumber-sort |
HV 46699 R92 S5273 42019 |
geographic_facet |
Russia (Federation) Siberia. |
url |
https://doi.org/10.1515/9781789200133?locatt=mode:legacy https://www.degruyter.com/isbn/9781789200133 https://www.degruyter.com/document/cover/isbn/9781789200133/original |
illustrated |
Not Illustrated |
doi_str_mv |
10.1515/9781789200133?locatt=mode:legacy |
work_keys_str_mv |
AT schiffauerleonie marketinghopegetrichquickschemesinsiberia |
status_str |
n |
ids_txt_mv |
(DE-B1597)636092 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019 |
is_hierarchy_title |
Marketing Hope : Get-Rich-Quick Schemes in Siberia / |
container_title |
Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019 |
_version_ |
1770177269343453184 |
fullrecord |
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