Marketing Hope : : Get-Rich-Quick Schemes in Siberia / / Leonie Schiffauer.

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest th...

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Superior document:Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019
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Place / Publishing House:New York; , Oxford : : Berghahn Books, , [2019]
©2019
Year of Publication:2019
Language:English
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Physical Description:1 online resource (186 p.)
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id 9781789200133
lccn 2019004495
ctrlnum (DE-B1597)636092
collection bib_alma
record_format marc
spelling Schiffauer, Leonie, author. aut http://id.loc.gov/vocabulary/relators/aut
Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer.
New York; Oxford : Berghahn Books, [2019]
©2019
1 online resource (186 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Frontmatter -- Contents -- Acknowledgements -- Note on Transliteration -- Introduction -- 1 Capitalism in Aga -- 2 American Dream or Pyramid Scheme? -- 3 Spiritual Capitalism -- 4 Pyramids of Intimacy -- 5 Pyramids and Their Products -- 6 Power in the Pyramids -- Conclusion -- References -- Index
restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 04. Okt 2022)
Capitalism Russia (Federation) Siberia.
Fraud Russia (Federation) Siberia.
Investments Russia (Federation) Siberia.
Multilevel marketing Russia (Federation) Siberia.
BUSINESS & ECONOMICS / Marketing / Multilevel. bisacsh
american dream.
business and economics.
business scams.
capitalism.
contemporary capitalism.
international business.
late stage capitalism.
marketing.
post socialism.
pyramid schemes.
russia.
russian economics.
siberia.
siberian business schemes.
soviet russia.
Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019 9783110997729
https://doi.org/10.1515/9781789200133?locatt=mode:legacy
https://www.degruyter.com/isbn/9781789200133
Cover https://www.degruyter.com/document/cover/isbn/9781789200133/original
language English
format eBook
author Schiffauer, Leonie,
Schiffauer, Leonie,
spellingShingle Schiffauer, Leonie,
Schiffauer, Leonie,
Marketing Hope : Get-Rich-Quick Schemes in Siberia /
Frontmatter --
Contents --
Acknowledgements --
Note on Transliteration --
Introduction --
1 Capitalism in Aga --
2 American Dream or Pyramid Scheme? --
3 Spiritual Capitalism --
4 Pyramids of Intimacy --
5 Pyramids and Their Products --
6 Power in the Pyramids --
Conclusion --
References --
Index
author_facet Schiffauer, Leonie,
Schiffauer, Leonie,
author_variant l s ls
l s ls
author_role VerfasserIn
VerfasserIn
author_sort Schiffauer, Leonie,
title Marketing Hope : Get-Rich-Quick Schemes in Siberia /
title_sub Get-Rich-Quick Schemes in Siberia /
title_full Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer.
title_fullStr Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer.
title_full_unstemmed Marketing Hope : Get-Rich-Quick Schemes in Siberia / Leonie Schiffauer.
title_auth Marketing Hope : Get-Rich-Quick Schemes in Siberia /
title_alt Frontmatter --
Contents --
Acknowledgements --
Note on Transliteration --
Introduction --
1 Capitalism in Aga --
2 American Dream or Pyramid Scheme? --
3 Spiritual Capitalism --
4 Pyramids of Intimacy --
5 Pyramids and Their Products --
6 Power in the Pyramids --
Conclusion --
References --
Index
title_new Marketing Hope :
title_sort marketing hope : get-rich-quick schemes in siberia /
publisher Berghahn Books,
publishDate 2019
physical 1 online resource (186 p.)
contents Frontmatter --
Contents --
Acknowledgements --
Note on Transliteration --
Introduction --
1 Capitalism in Aga --
2 American Dream or Pyramid Scheme? --
3 Spiritual Capitalism --
4 Pyramids of Intimacy --
5 Pyramids and Their Products --
6 Power in the Pyramids --
Conclusion --
References --
Index
isbn 9781789200133
9783110997729
callnumber-first H - Social Science
callnumber-subject HV - Social Pathology, Criminology
callnumber-label HV6699
callnumber-sort HV 46699 R92 S5273 42019
geographic_facet Russia (Federation)
Siberia.
url https://doi.org/10.1515/9781789200133?locatt=mode:legacy
https://www.degruyter.com/isbn/9781789200133
https://www.degruyter.com/document/cover/isbn/9781789200133/original
illustrated Not Illustrated
doi_str_mv 10.1515/9781789200133?locatt=mode:legacy
work_keys_str_mv AT schiffauerleonie marketinghopegetrichquickschemesinsiberia
status_str n
ids_txt_mv (DE-B1597)636092
carrierType_str_mv cr
hierarchy_parent_title Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019
is_hierarchy_title Marketing Hope : Get-Rich-Quick Schemes in Siberia /
container_title Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019
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