Marketing Hope : : Get-Rich-Quick Schemes in Siberia / / Leonie Schiffauer.

• Superior document: Title is part of eBook package: De Gruyter Berghahn Books Complete eBook-Package 2019
• VerfasserIn: Schiffauer, Leonie,
• Place / Publishing House: New York; , Oxford : : Berghahn Books, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Physical Description: 1 online resource (186 p.)
• Other title: Frontmatter --; Contents --; Acknowledgements --; Note on Transliteration --; Introduction --; 1 Capitalism in Aga --; 2 American Dream or Pyramid Scheme? --; 3 Spiritual Capitalism --; 4 Pyramids of Intimacy --; 5 Pyramids and Their Products --; 6 Power in the Pyramids --; Conclusion --; References --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781789200133; 9783110997729
• DOI: 10.1515/9781789200133?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Leonie Schiffauer.

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.