At the Intersection of Education, Marketing, and Transformation / / Sabra E. Brock.
There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sit...
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Place / Publishing House: | Boston, MA : : Academic Studies Press, , [2013] ©2013 |
Year of Publication: | 2013 |
Language: | English |
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Physical Description: | 1 online resource (162 p.) |
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Brock, Sabra E., author. aut http://id.loc.gov/vocabulary/relators/aut At the Intersection of Education, Marketing, and Transformation / Sabra E. Brock. Boston, MA : Academic Studies Press, [2013] ©2013 1 online resource (162 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Touro University Press Frontmatter -- Table of Contents -- Preface -- Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary’s/Famous Names -- Elements of Successful Collaboration: An Overview -- Can You Speak Marketing? -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) Business education. Marketing. EDUCATION / Higher. bisacsh Abel, Amy Lui, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Brock, Sabara, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Brock, Sabra, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Florescu, Ionut, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Joglekar, Yogini, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Luedeke, Holger, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Sardone, Nancy B., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Tabaei, Sara, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Teran, Leizer, contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter Academic Studies Press Backlist eBook-Package 2008-2013 9783111024080 Title is part of eBook package: De Gruyter Academic Studies Press Backlist eBook-Package 2008-2015 9783110688146 print 9781618113122 https://doi.org/10.1515/9781618113191 https://www.degruyter.com/isbn/9781618113191 Cover https://www.degruyter.com/document/cover/isbn/9781618113191/original |
language |
English |
format |
eBook |
author |
Brock, Sabra E., Brock, Sabra E., |
spellingShingle |
Brock, Sabra E., Brock, Sabra E., At the Intersection of Education, Marketing, and Transformation / Touro University Press Frontmatter -- Table of Contents -- Preface -- Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary’s/Famous Names -- Elements of Successful Collaboration: An Overview -- Can You Speak Marketing? -- Index |
author_facet |
Brock, Sabra E., Brock, Sabra E., Abel, Amy Lui, Abel, Amy Lui, Brock, Sabara, Brock, Sabara, Brock, Sabra, Brock, Sabra, Florescu, Ionut, Florescu, Ionut, Joglekar, Yogini, Joglekar, Yogini, Luedeke, Holger, Luedeke, Holger, Sardone, Nancy B., Sardone, Nancy B., Tabaei, Sara, Tabaei, Sara, Teran, Leizer, Teran, Leizer, |
author_variant |
s e b se seb s e b se seb |
author_role |
VerfasserIn VerfasserIn |
author2 |
Abel, Amy Lui, Abel, Amy Lui, Brock, Sabara, Brock, Sabara, Brock, Sabra, Brock, Sabra, Florescu, Ionut, Florescu, Ionut, Joglekar, Yogini, Joglekar, Yogini, Luedeke, Holger, Luedeke, Holger, Sardone, Nancy B., Sardone, Nancy B., Tabaei, Sara, Tabaei, Sara, Teran, Leizer, Teran, Leizer, |
author2_variant |
a l a al ala a l a al ala s b sb s b sb s b sb s b sb i f if i f if y j yj y j yj h l hl h l hl n b s nb nbs n b s nb nbs s t st s t st l t lt l t lt |
author2_role |
MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR MitwirkendeR |
author_sort |
Brock, Sabra E., |
title |
At the Intersection of Education, Marketing, and Transformation / |
title_full |
At the Intersection of Education, Marketing, and Transformation / Sabra E. Brock. |
title_fullStr |
At the Intersection of Education, Marketing, and Transformation / Sabra E. Brock. |
title_full_unstemmed |
At the Intersection of Education, Marketing, and Transformation / Sabra E. Brock. |
title_auth |
At the Intersection of Education, Marketing, and Transformation / |
title_alt |
Frontmatter -- Table of Contents -- Preface -- Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary’s/Famous Names -- Elements of Successful Collaboration: An Overview -- Can You Speak Marketing? -- Index |
title_new |
At the Intersection of Education, Marketing, and Transformation / |
title_sort |
at the intersection of education, marketing, and transformation / |
series |
Touro University Press |
series2 |
Touro University Press |
publisher |
Academic Studies Press, |
publishDate |
2013 |
physical |
1 online resource (162 p.) |
contents |
Frontmatter -- Table of Contents -- Preface -- Tools for Change: An Examination of Transformative Learning and Its Precursor Steps in Undergraduate -- Creating a Learning Climate for the 21st Century: Applying Transformational Learning Methods in Business School -- Gender Equality for Learning Leadership in Undergraduate Business Schools -- Measuring the Importance of Precursor Steps to Transformative Learning -- Empowering PowerPoint: Slides and Teaching Effectiveness -- Library and Marketing Class Collaborate to Create Next Generation Learning Landscape -- What Research Tells Us about the Utility of Team Projects in Post-Secondary Business Classes -- German American Undergraduate Student Collaboration: Results and Reflections of an Authentic Peer Support Activity -- Simulation in the College Classroom: Enhancing the Survey Research Methods Learning Process -- Famous Gary’s/Famous Names -- Elements of Successful Collaboration: An Overview -- Can You Speak Marketing? -- Index |
isbn |
9781618113191 9783111024080 9783110688146 9781618113122 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF1106 |
callnumber-sort |
HF 41106 B76 42013 |
url |
https://doi.org/10.1515/9781618113191 https://www.degruyter.com/isbn/9781618113191 https://www.degruyter.com/document/cover/isbn/9781618113191/original |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
650 - Management & auxiliary services |
dewey-full |
650.071 |
dewey-sort |
3650.071 |
dewey-raw |
650.071 |
dewey-search |
650.071 |
doi_str_mv |
10.1515/9781618113191 |
oclc_num |
868871321 |
work_keys_str_mv |
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status_str |
n |
ids_txt_mv |
(DE-B1597)540966 (OCoLC)868871321 |
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hierarchy_parent_title |
Title is part of eBook package: De Gruyter Academic Studies Press Backlist eBook-Package 2008-2013 Title is part of eBook package: De Gruyter Academic Studies Press Backlist eBook-Package 2008-2015 |
is_hierarchy_title |
At the Intersection of Education, Marketing, and Transformation / |
container_title |
Title is part of eBook package: De Gruyter Academic Studies Press Backlist eBook-Package 2008-2013 |
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