The Platform Paradox : : How Digital Businesses Succeed in an Ever-Changing Global Marketplace / / Mauro F. Guillén.
Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.In The Platform Paradox: How Digita...
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Complete eBook-Package 2021 |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2021] ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (104 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Introduction: The Dawn of a New Age
- Chapter 1 The Rise of Digital Platforms
- Chapter 2 The Strategic Management of Network Effects
- Chapter 3 The Digital Transformation of Traditional Businesses
- Chapter 4 The Internationalization of Digital Platforms
- Chapter 5 The Limits to Platform Globalization
- Conclusion: Three Golden Principles of International Expansion
- Notes
- Index
- About the Author
- About Wharton School Press
- About the Wharton School