The Unicorn's Shadow : : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / / Ethan Mollick.
Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes...
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| Superior document: | Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2020 |
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| Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2020] ©2020 |
| Year of Publication: | 2020 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (116 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Introduction
- Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates
- Chapter 2 Ideas Searching for a Light Bulb
- Chapter 3 Funding Branching Paths
- Chapter 4 Pitching Talking Your Startup into Existence
- Chapter 5 Growth: Lighting a Fire
- Conclusion: Myths and Monomyths in the Shadow of the Unicorn
- Notes
- Index
- About the Author
- About Wharton School Press
- About the Wharton School