The Unicorn's Shadow : : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / / Ethan Mollick.
Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes...
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Place / Publishing House: | Philadelphia : : University of Pennsylvania Press, , [2020] ©2020 |
Year of Publication: | 2020 |
Language: | English |
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Physical Description: | 1 online resource (116 p.) |
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Mollick, Ethan, author. aut http://id.loc.gov/vocabulary/relators/aut The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / Ethan Mollick. Philadelphia : University of Pennsylvania Press, [2020] ©2020 1 online resource (116 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Introduction -- Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates -- Chapter 2 Ideas Searching for a Light Bulb -- Chapter 3 Funding Branching Paths -- Chapter 4 Pitching Talking Your Startup into Existence -- Chapter 5 Growth: Lighting a Fire -- Conclusion: Myths and Monomyths in the Shadow of the Unicorn -- Notes -- Index -- About the Author -- About Wharton School Press -- About the Wharton School restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber.In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works.Among the issues he examines:Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion?Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023) Entrepreneurship. New business enterprises. BUSINESS & ECONOMICS / Entrepreneurship. bisacsh entrepreneur. entrepreneurship. founding a business. investing in a new business. new business enterprises. new businesses. pitching your idea for a business. starting a business. starting a company. successfully start a new business. venture capital. Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2020 9783110690446 https://doi.org/10.9783/9781613630976?locatt=mode:legacy https://www.degruyter.com/isbn/9781613630976 Cover https://www.degruyter.com/document/cover/isbn/9781613630976/original |
language |
English |
format |
eBook |
author |
Mollick, Ethan, Mollick, Ethan, |
spellingShingle |
Mollick, Ethan, Mollick, Ethan, The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / Frontmatter -- Contents -- Introduction -- Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates -- Chapter 2 Ideas Searching for a Light Bulb -- Chapter 3 Funding Branching Paths -- Chapter 4 Pitching Talking Your Startup into Existence -- Chapter 5 Growth: Lighting a Fire -- Conclusion: Myths and Monomyths in the Shadow of the Unicorn -- Notes -- Index -- About the Author -- About Wharton School Press -- About the Wharton School |
author_facet |
Mollick, Ethan, Mollick, Ethan, |
author_variant |
e m em e m em |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Mollick, Ethan, |
title |
The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / |
title_sub |
Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / |
title_full |
The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / Ethan Mollick. |
title_fullStr |
The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / Ethan Mollick. |
title_full_unstemmed |
The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / Ethan Mollick. |
title_auth |
The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / |
title_alt |
Frontmatter -- Contents -- Introduction -- Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates -- Chapter 2 Ideas Searching for a Light Bulb -- Chapter 3 Funding Branching Paths -- Chapter 4 Pitching Talking Your Startup into Existence -- Chapter 5 Growth: Lighting a Fire -- Conclusion: Myths and Monomyths in the Shadow of the Unicorn -- Notes -- Index -- About the Author -- About Wharton School Press -- About the Wharton School |
title_new |
The Unicorn's Shadow : |
title_sort |
the unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors / |
publisher |
University of Pennsylvania Press, |
publishDate |
2020 |
physical |
1 online resource (116 p.) |
contents |
Frontmatter -- Contents -- Introduction -- Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates -- Chapter 2 Ideas Searching for a Light Bulb -- Chapter 3 Funding Branching Paths -- Chapter 4 Pitching Talking Your Startup into Existence -- Chapter 5 Growth: Lighting a Fire -- Conclusion: Myths and Monomyths in the Shadow of the Unicorn -- Notes -- Index -- About the Author -- About Wharton School Press -- About the Wharton School |
isbn |
9781613630976 9783110690446 |
callnumber-first |
H - Social Science |
callnumber-subject |
HB - Economic Theory and Demography |
callnumber-label |
HB615 |
callnumber-sort |
HB 3615 M654 42020EB |
url |
https://doi.org/10.9783/9781613630976?locatt=mode:legacy https://www.degruyter.com/isbn/9781613630976 https://www.degruyter.com/document/cover/isbn/9781613630976/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
330 - Economics |
dewey-ones |
338 - Production |
dewey-full |
338.04 |
dewey-sort |
3338.04 |
dewey-raw |
338.04 |
dewey-search |
338.04 |
doi_str_mv |
10.9783/9781613630976?locatt=mode:legacy |
work_keys_str_mv |
AT mollickethan theunicornsshadowcombatingthedangerousmythsthatholdbackstartupsfoundersandinvestors AT mollickethan unicornsshadowcombatingthedangerousmythsthatholdbackstartupsfoundersandinvestors |
status_str |
n |
ids_txt_mv |
(DE-B1597)642294 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2020 |
is_hierarchy_title |
The Unicorn's Shadow : Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors / |
container_title |
Title is part of eBook package: De Gruyter University of Pennsylvania Press Complete eBook-Package 2020 |
_version_ |
1770177179806597120 |
fullrecord |
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