Capitalizing on the Curse : : The Business of Menstruation / / Elizabeth Arveda Kissling.

• Superior document: Title is part of eBook package: De Gruyter Lynne Rienner Press Complete eBook-Package 2013-2000
• VerfasserIn: Kissling, Elizabeth Arveda,
• Place / Publishing House: Boulder : : Lynne Rienner Publishers, , [2022]; ©2006
• Year of Publication: 2022
• Language: English
• Physical Description: 1 online resource (155 p.)

Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation.

Table of Contents

Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- 1 Introduction: From Rags to Riches -- 2 Marketing Menstruation -- 3 Blood On-Screen -- 4 Pills, Profits, PMS, and PMDD -- 5 Manipulating Menstruation for Fun and Profit -- 6 Tampon Safety Debates and Product Alternatives -- 7 The Menstrual Counterculture -- 8 Conclusion: How to Break a Curs -- References -- Index -- About the Book