Winning Women’s Hearts and Minds : : Selling Cold War Culture in the US and the USSR / / Diana Cucuz.
Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to...
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Superior document: | Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English |
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2022] ©2023 |
Year of Publication: | 2022 |
Language: | English |
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Physical Description: | 1 online resource (336 p.) :; 39 b&w illustrations, 3 b&w tables |
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Table of Contents:
- Frontmatter
- Contents
- Figures and Tables
- Acknowledgments
- Introduction: Why Women, Cold War Cultural Diplomacy, and Amerika?
- PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal
- Chapter One. The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal
- Chapter Two. The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal
- PART TWO Selling Women, Gender, and Consumer Culture through Amerika
- Chapter Three. Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union
- Chapter Four. Modelling the American Dream: Fashion and Femininity in Amerika
- Chapter Five. Living the American Dream: The Happy Homemaker in Amerika
- Chapter Six. Amerika, USSR, and a Woman’s Proper Place in the 1960s
- Conclusion: Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures
- Notes
- Bibliography
- Index