Winning Women’s Hearts and Minds : : Selling Cold War Culture in the US and the USSR /

Winning Women’s Hearts and Minds : : Selling Cold War Culture in the US and the USSR / / Diana Cucuz.

Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English
VerfasserIn:
Cucuz, Diana ,
Place / Publishing House:Toronto : : University of Toronto Press, , [2022]
©2023
Year of Publication:2022
Language:English
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Physical Description:1 online resource (336 p.) :; 39 b&w illustrations, 3 b&w tables
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Table of Contents:
  • Frontmatter
  • Contents
  • Figures and Tables
  • Acknowledgments
  • Introduction: Why Women, Cold War Cultural Diplomacy, and Amerika?
  • PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal
  • Chapter One. The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal
  • Chapter Two. The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal
  • PART TWO Selling Women, Gender, and Consumer Culture through Amerika
  • Chapter Three. Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union
  • Chapter Four. Modelling the American Dream: Fashion and Femininity in Amerika
  • Chapter Five. Living the American Dream: The Happy Homemaker in Amerika
  • Chapter Six. Amerika, USSR, and a Woman’s Proper Place in the 1960s
  • Conclusion: Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures
  • Notes
  • Bibliography
  • Index

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