Winning Women’s Hearts and Minds : : Selling Cold War Culture in the US and the USSR / / Diana Cucuz.
Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to...
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Year of Publication: | 2022 |
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Cucuz, Diana , author. aut http://id.loc.gov/vocabulary/relators/aut Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / Diana Cucuz. Toronto : University of Toronto Press, [2022] ©2023 1 online resource (336 p.) : 39 b&w illustrations, 3 b&w tables text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- Introduction: Why Women, Cold War Cultural Diplomacy, and Amerika? -- PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal -- Chapter One. The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal -- Chapter Two. The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal -- PART TWO Selling Women, Gender, and Consumer Culture through Amerika -- Chapter Three. Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Chapter Four. Modelling the American Dream: Fashion and Femininity in Amerika -- Chapter Five. Living the American Dream: The Happy Homemaker in Amerika -- Chapter Six. Amerika, USSR, and a Woman’s Proper Place in the 1960s -- Conclusion: Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures -- Notes -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Throughout the Cold War, Russian citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to influence Russians, and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women’s Hearts and Minds relies on USIA archives, issues of Amerika, and American women’s magazines such as the Ladies’ Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers. This study analyses how Amerika was used to appeal to Russian women. Portrayed in the US media as "babushkas," they were considered unfeminine, overworked, and deprived of consumer goods and services by a repressive regime. Diana Cucuz provides a gendered analysis of the USIA and of Amerika, whose propaganda campaign relied heavily on postwar conservative gender norms and images of domestic contentment to convey positive messages about the American way of life in the hopes of undermining that Soviet regime. Winning Women’s Hearts and Minds sheds light on the significance of women, gender, and consumption to international politics during the Cold War. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) Cold War Propaganda. Consumption (Economics) United States History 20th century. Cultural diplomacy United States History 20th century. Popular literature United States History and criticism. Propaganda, American Soviet Union History. Women consumers United States History 20th century. Women Press coverage United States History 20th century. Women Soviet Union Economic conditions. Women Soviet Union Social conditions. Women's periodicals, American History 20th century. HISTORY / Russia & the Former Soviet Union. bisacsh American history. Amerika. Cold War. Eisenhower. Ladies’ Home Journal. Russia. Soviet Union. Truman. USSR. babushka. cultural diplomacy. gender analysis. gender norms. housewives. propaganda. women’s history. Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English 9783111319292 Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 9783111318912 ZDB-23-DGG Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2023 English 9783111319131 Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2023 9783111318189 ZDB-23-DEG Title is part of eBook package: De Gruyter University of Toronto Press Complete eBook-Package 2022 9783110767155 Title is part of eBook package: De Gruyter University of Toronto Press Complete eBook-Package 2023 9783110797367 print 9781487503772 https://doi.org/10.3138/9781487518721 https://www.degruyter.com/isbn/9781487518721 Cover https://www.degruyter.com/document/cover/isbn/9781487518721/original |
language |
English |
format |
eBook |
author |
Cucuz, Diana , Cucuz, Diana , |
spellingShingle |
Cucuz, Diana , Cucuz, Diana , Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- Introduction: Why Women, Cold War Cultural Diplomacy, and Amerika? -- PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal -- Chapter One. The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal -- Chapter Two. The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal -- PART TWO Selling Women, Gender, and Consumer Culture through Amerika -- Chapter Three. Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Chapter Four. Modelling the American Dream: Fashion and Femininity in Amerika -- Chapter Five. Living the American Dream: The Happy Homemaker in Amerika -- Chapter Six. Amerika, USSR, and a Woman’s Proper Place in the 1960s -- Conclusion: Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures -- Notes -- Bibliography -- Index |
author_facet |
Cucuz, Diana , Cucuz, Diana , |
author_variant |
d c dc d c dc |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Cucuz, Diana , |
title |
Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / |
title_sub |
Selling Cold War Culture in the US and the USSR / |
title_full |
Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / Diana Cucuz. |
title_fullStr |
Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / Diana Cucuz. |
title_full_unstemmed |
Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / Diana Cucuz. |
title_auth |
Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / |
title_alt |
Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- Introduction: Why Women, Cold War Cultural Diplomacy, and Amerika? -- PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal -- Chapter One. The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal -- Chapter Two. The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal -- PART TWO Selling Women, Gender, and Consumer Culture through Amerika -- Chapter Three. Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Chapter Four. Modelling the American Dream: Fashion and Femininity in Amerika -- Chapter Five. Living the American Dream: The Happy Homemaker in Amerika -- Chapter Six. Amerika, USSR, and a Woman’s Proper Place in the 1960s -- Conclusion: Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures -- Notes -- Bibliography -- Index |
title_new |
Winning Women’s Hearts and Minds : |
title_sort |
winning women’s hearts and minds : selling cold war culture in the us and the ussr / |
publisher |
University of Toronto Press, |
publishDate |
2022 |
physical |
1 online resource (336 p.) : 39 b&w illustrations, 3 b&w tables |
contents |
Frontmatter -- Contents -- Figures and Tables -- Acknowledgments -- Introduction: Why Women, Cold War Cultural Diplomacy, and Amerika? -- PART ONE Shaping Women, Gender, and the Communist Threat through the Ladies’ Home Journal -- Chapter One. The “Modern Woman”: The “Special Privileges” of American Womanhood in the Ladies’ Home Journal -- Chapter Two. The “Babushka”: The “Special Hardships” of Russian Womanhood in the Ladies’ Home Journal -- PART TWO Selling Women, Gender, and Consumer Culture through Amerika -- Chapter Three. Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Chapter Four. Modelling the American Dream: Fashion and Femininity in Amerika -- Chapter Five. Living the American Dream: The Happy Homemaker in Amerika -- Chapter Six. Amerika, USSR, and a Woman’s Proper Place in the 1960s -- Conclusion: Assessing Amerika’s Effectiveness: Soviet Promises for the Future and Its Failures -- Notes -- Bibliography -- Index |
isbn |
9781487518721 9783111319292 9783111318912 9783111319131 9783111318189 9783110767155 9783110797367 9781487503772 |
callnumber-first |
E - United States History |
callnumber-subject |
E - United States History |
callnumber-label |
E183 |
callnumber-sort |
E 3183.8 S65 |
geographic_facet |
United States Soviet Union |
era_facet |
20th century. |
url |
https://doi.org/10.3138/9781487518721 https://www.degruyter.com/isbn/9781487518721 https://www.degruyter.com/document/cover/isbn/9781487518721/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
320 - Political science |
dewey-ones |
327 - International relations |
dewey-full |
327.14097309044 |
dewey-sort |
3327.14097309044 |
dewey-raw |
327.14097309044 |
dewey-search |
327.14097309044 |
doi_str_mv |
10.3138/9781487518721 |
oclc_num |
1369654691 |
work_keys_str_mv |
AT cucuzdiana winningwomensheartsandmindssellingcoldwarcultureintheusandtheussr |
status_str |
n |
ids_txt_mv |
(DE-B1597)618943 (OCoLC)1369654691 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2023 English Title is part of eBook package: De Gruyter EBOOK PACKAGE History 2023 Title is part of eBook package: De Gruyter University of Toronto Press Complete eBook-Package 2022 Title is part of eBook package: De Gruyter University of Toronto Press Complete eBook-Package 2023 |
is_hierarchy_title |
Winning Women’s Hearts and Minds : Selling Cold War Culture in the US and the USSR / |
container_title |
Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2023 English |
_version_ |
1770177014491250688 |
fullrecord |
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