Creator Culture : : An Introduction to Global Social Media Entertainment /

Creator Culture : : An Introduction to Global Social Media Entertainment / / ed. by Stuart Cunningham, David Craig.

Explores new perspectives on social media entertainmentThere is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” conte...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English
MitwirkendeR:
Arriagada, Arturo,
Banet-Weiser, Sarah,
Baym, Nancy K.,
Burgess, Jean,
Craig, David,
Cunningham, Stuart,
Duffy, Brooke Erin,
El Marzouki, Mohamed,
Fraticelli, Damián,
Glatt, Zoë,
Hill, Stephanie,
Kumar, Sangeet,
Luvaas, Brent,
Lv, Junyi,
Mohan, Sriram,
Postigo, Hector,
Punathambekar, Aswin,
Sawey, Megan,
Scolari, Carlos A.,
Shtern, Jeremy,
Tomasena, José M.,
Walczer, Jarrod,
HerausgeberIn:
Craig, David,
Cunningham, Stuart,
Place / Publishing House:New York, NY : : New York University Press, , [2021]
©2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource :; 1 b/w illustration
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Table of Contents:
  • Frontmatter
  • Contents
  • Foreword
  • Introduction
  • Part I Frameworks and Methods
  • 1 Platform Studies
  • 2 Productive Ambivalence, Economies of Visibility, and the Political Potential of Feminist YouTubers
  • 3 Affect and Autoethnography in Social Media Research
  • 4 A Semio- discursive Analysis of Spanish- Speaking BookTubers
  • 5 Critical Media Industry Studies The Case of Chinese Livestreaming
  • Part II Genres and Communities
  • 6 Video Gameplay Commentary Immersive Research in Participatory Cu
  • 7 Value, Service, and Precarity among Instagram Content Creators
  • 8 Toy Unboxing Creator Communities
  • 9 Beyond the Nation Cultural Regions in South Asia’s Online Video Communities
  • 10 Creativity and Dissent in Arab Creator Culture
  • Part III Industries and Governance
  • 11 Wanghong Liminal Chinese Creative Labor
  • 12 Content Creators and the Field of Advertising
  • 13 The Political Economy of Sponsored Content and Social Media Entertainment Production
  • 14 Creator Rights and Governance
  • Acknowledgments
  • About the Contributors
  • Index

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