Creator Culture : : An Introduction to Global Social Media Entertainment / / ed. by Stuart Cunningham, David Craig.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE COMPLETE 2021 English
• MitwirkendeR: Arriagada, Arturo,; Banet-Weiser, Sarah,; Baym, Nancy K.,; Burgess, Jean,; Craig, David,; Cunningham, Stuart,; Duffy, Brooke Erin,; El Marzouki, Mohamed,; Fraticelli, Damián,; Glatt, Zoë,; Hill, Stephanie,; Kumar, Sangeet,; Luvaas, Brent,; Lv, Junyi,; Mohan, Sriram,; Postigo, Hector,; Punathambekar, Aswin,; Sawey, Megan,; Scolari, Carlos A.,; Shtern, Jeremy,; Tomasena, José M.,; Walczer, Jarrod,
• HerausgeberIn: Craig, David,; Cunningham, Stuart,
• Place / Publishing House: New York, NY : : New York University Press, , [2021]; ©2021
• Year of Publication: 2021
• Language: English
• Physical Description: 1 online resource :; 1 b/w illustration
• Other title: Frontmatter --; Contents --; Foreword --; Introduction --; Part I Frameworks and Methods --; 1 Platform Studies --; 2 Productive Ambivalence, Economies of Visibility, and the Political Potential of Feminist YouTubers --; 3 Affect and Autoethnography in Social Media Research --; 4 A Semio- discursive Analysis of Spanish- Speaking BookTubers --; 5 Critical Media Industry Studies The Case of Chinese Livestreaming --; Part II Genres and Communities --; 6 Video Gameplay Commentary Immersive Research in Participatory Cu --; 7 Value, Service, and Precarity among Instagram Content Creators --; 8 Toy Unboxing Creator Communities --; 9 Beyond the Nation Cultural Regions in South Asia’s Online Video Communities --; 10 Creativity and Dissent in Arab Creator Culture --; Part III Industries and Governance --; 11 Wanghong Liminal Chinese Creative Labor --; 12 Content Creators and the Field of Advertising --; 13 The Political Economy of Sponsored Content and Social Media Entertainment Production --; 14 Creator Rights and Governance --; Acknowledgments --; About the Contributors --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781479890118; 9783110754001; 9783110753776; 9783110754186; 9783110753967; 9783110739107
• DOI: 10.18574/nyu/9781479890118.001.0001
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Stuart Cunningham, David Craig.

Explores new perspectives on social media entertainmentThere is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.