The New Gay for Pay : : The Sexual Politics of American Television Production / / Julia Himberg.

• Superior document: Title is part of eBook package: De Gruyter University of Texas Press Complete eBook-Package 2017
• VerfasserIn: Himberg, Julia,
• Place / Publishing House: Austin : : University of Texas Press, , [2021]; ©2017
• Year of Publication: 2021
• Language: English
• Physical Description: 1 online resource (189 p.)
• Other title: Frontmatter --; Contents --; Acknowledgments --; Introduction: The New Gay for Pay --; CHAPTER 1 Visibility: Lesbian Programming and the Changing Landscape of Cable Television --; CHAPTER 2 Advocacy: Hitching Activism to Modern Family ’s Gay Wedding --; CHAPTER 3 Diversity: Under-the- Radar Activism and the Crafting of Sexual Identities --; Conclusion: The Personal Is Still Political (and Profitable) --; Notes --; References --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9781477313619; 9783110745313
• DOI: 10.7560/313596
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: Julia Himberg.

Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TV’s portrayal of LGBT characters and issues as “gay for pay”—that is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics. Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issues—visibility, advocacy, diversity, and equality—Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television. This original approach complicates and broadens our notions about who makes media; how those practitioners operate within media conglomerates; and, perhaps most important, how they contribute to commonsense ideas about sexuality.