Brand Islam : : The Marketing and Commodification of Piety / / Faegheh Shirazi.
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or hala...
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| Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2016 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (281 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Acknowledgments
- Introduction
- CHAPTER 1 Islamophobia and Western Culture
- CHAPTER 2 Islam and the Halal Food Industry
- CHAPTER 3 Halal Slaughtering of Animals: Perils and Practices
- CHAPTER 4 Marketing Piety: Hijabi Dolls and Other Toys
- CHAPTER 5 Halal Cosmetics and Skin Care: The Islamic Way to Beauty
- CHAPTER 6 Islamic Dress and the Muslim Fashion Industry: Halal Fashion
- CHAPTER 7 Sportswear, Lingerie, and Accessories— the Islamic Way
- Conclusion
- Notes
- Bibliography
- Index