Brand Islam : : The Marketing and Commodification of Piety / / Faegheh Shirazi.
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or hala...
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Place / Publishing House: | Austin : : University of Texas Press, , [2021] ©2016 |
Year of Publication: | 2021 |
Language: | English |
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Physical Description: | 1 online resource (281 p.) |
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Shirazi, Faegheh, author. aut http://id.loc.gov/vocabulary/relators/aut Brand Islam : The Marketing and Commodification of Piety / Faegheh Shirazi. Austin : University of Texas Press, [2021] ©2016 1 online resource (281 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Acknowledgments -- Introduction -- CHAPTER 1 Islamophobia and Western Culture -- CHAPTER 2 Islam and the Halal Food Industry -- CHAPTER 3 Halal Slaughtering of Animals: Perils and Practices -- CHAPTER 4 Marketing Piety: Hijabi Dolls and Other Toys -- CHAPTER 5 Halal Cosmetics and Skin Care: The Islamic Way to Beauty -- CHAPTER 6 Islamic Dress and the Muslim Fashion Industry: Halal Fashion -- CHAPTER 7 Sportswear, Lingerie, and Accessories— the Islamic Way -- Conclusion -- Notes -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Nov 2021) Brand name products Religious aspects Islam. Branding (Marketing) Branding (Marketing). Consumer behavior. Consumers Attitudes. Consumption (Economics) Religious aspects Islam. Islam and culture. SOCIAL SCIENCE / General. bisacsh https://doi.org/10.7560/309254 https://www.degruyter.com/isbn/9781477309261 Cover https://www.degruyter.com/document/cover/isbn/9781477309261/original |
language |
English |
format |
eBook |
author |
Shirazi, Faegheh, Shirazi, Faegheh, |
spellingShingle |
Shirazi, Faegheh, Shirazi, Faegheh, Brand Islam : The Marketing and Commodification of Piety / Frontmatter -- Contents -- Acknowledgments -- Introduction -- CHAPTER 1 Islamophobia and Western Culture -- CHAPTER 2 Islam and the Halal Food Industry -- CHAPTER 3 Halal Slaughtering of Animals: Perils and Practices -- CHAPTER 4 Marketing Piety: Hijabi Dolls and Other Toys -- CHAPTER 5 Halal Cosmetics and Skin Care: The Islamic Way to Beauty -- CHAPTER 6 Islamic Dress and the Muslim Fashion Industry: Halal Fashion -- CHAPTER 7 Sportswear, Lingerie, and Accessories— the Islamic Way -- Conclusion -- Notes -- Bibliography -- Index |
author_facet |
Shirazi, Faegheh, Shirazi, Faegheh, |
author_variant |
f s fs f s fs |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Shirazi, Faegheh, |
title |
Brand Islam : The Marketing and Commodification of Piety / |
title_sub |
The Marketing and Commodification of Piety / |
title_full |
Brand Islam : The Marketing and Commodification of Piety / Faegheh Shirazi. |
title_fullStr |
Brand Islam : The Marketing and Commodification of Piety / Faegheh Shirazi. |
title_full_unstemmed |
Brand Islam : The Marketing and Commodification of Piety / Faegheh Shirazi. |
title_auth |
Brand Islam : The Marketing and Commodification of Piety / |
title_alt |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- CHAPTER 1 Islamophobia and Western Culture -- CHAPTER 2 Islam and the Halal Food Industry -- CHAPTER 3 Halal Slaughtering of Animals: Perils and Practices -- CHAPTER 4 Marketing Piety: Hijabi Dolls and Other Toys -- CHAPTER 5 Halal Cosmetics and Skin Care: The Islamic Way to Beauty -- CHAPTER 6 Islamic Dress and the Muslim Fashion Industry: Halal Fashion -- CHAPTER 7 Sportswear, Lingerie, and Accessories— the Islamic Way -- Conclusion -- Notes -- Bibliography -- Index |
title_new |
Brand Islam : |
title_sort |
brand islam : the marketing and commodification of piety / |
publisher |
University of Texas Press, |
publishDate |
2021 |
physical |
1 online resource (281 p.) |
contents |
Frontmatter -- Contents -- Acknowledgments -- Introduction -- CHAPTER 1 Islamophobia and Western Culture -- CHAPTER 2 Islam and the Halal Food Industry -- CHAPTER 3 Halal Slaughtering of Animals: Perils and Practices -- CHAPTER 4 Marketing Piety: Hijabi Dolls and Other Toys -- CHAPTER 5 Halal Cosmetics and Skin Care: The Islamic Way to Beauty -- CHAPTER 6 Islamic Dress and the Muslim Fashion Industry: Halal Fashion -- CHAPTER 7 Sportswear, Lingerie, and Accessories— the Islamic Way -- Conclusion -- Notes -- Bibliography -- Index |
isbn |
9781477309261 |
callnumber-first |
B - Philosophy, Psychology, Religion |
callnumber-subject |
BP - Islam, Bahaism, Theosophy |
callnumber-label |
BP173 |
callnumber-sort |
BP 3173.75 S524 42016 |
url |
https://doi.org/10.7560/309254 https://www.degruyter.com/isbn/9781477309261 https://www.degruyter.com/document/cover/isbn/9781477309261/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
380 - Commerce, communications & transportation |
dewey-ones |
381 - Commerce |
dewey-full |
381.088/297 |
dewey-sort |
3381.088 3297 |
dewey-raw |
381.088/297 |
dewey-search |
381.088/297 |
doi_str_mv |
10.7560/309254 |
oclc_num |
1269268605 |
work_keys_str_mv |
AT shirazifaegheh brandislamthemarketingandcommodificationofpiety |
status_str |
n |
ids_txt_mv |
(DE-B1597)586531 (OCoLC)1269268605 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Brand Islam : The Marketing and Commodification of Piety / |
_version_ |
1806143836962947072 |
fullrecord |
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