Selling Themselves : : The Emergence of Canadian Advertising /

Selling Themselves : : The Emergence of Canadian Advertising / / Russell Johnston.

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From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013
VerfasserIn:
Johnston, Russell,
Place / Publishing House:Toronto : : University of Toronto Press, , [2016]
©2001
Year of Publication:2016
Language:English
Series:Heritage
Online Access:
Physical Description:1 online resource (368 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • Introduction
  • 1. Newspapers, Advertising, and the Rise of the Agency, 1850-1900
  • 2. Toronto Adworkers
  • 3. A Professional Ideal
  • 4. The Industry Takes Shape, 1900-1921
  • 5. Copywriting, Psychology, and the Science of Advertising
  • 6. Market Research and the Management of Risk
  • 7. The Canadian Market, Magazines, and the New Logic of Advertising
  • Conclusion
  • Appendix
  • Notes
  • Selected Bibliography
  • Index

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