The Marketing Revolution in Politics : : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman.
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes...
Saved in:
| Superior document: | Title is part of eBook package: De Gruyter University of Toronto Press Complete eBook-Package 2016 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Toronto : : University of Toronto Press, , [2018] ©2016 |
| Year of Publication: | 2018 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (224 p.) :; 2 figures |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Search Result 1