The Myth of Green Marketing : : Tending Our Goats at the Edge of Apocalypse / / Toby Smith.

In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999
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Place / Publishing House:Toronto : : University of Toronto Press, , [2016]
©1998
Year of Publication:2016
Language:English
Series:Heritage
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Physical Description:1 online resource (208 p.)
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