The Myth of Green Marketing : : Tending Our Goats at the Edge of Apocalypse / / Toby Smith.
In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social...
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Place / Publishing House: | Toronto : : University of Toronto Press, , [2016] ©1998 |
Year of Publication: | 2016 |
Language: | English |
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Physical Description: | 1 online resource (208 p.) |
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Smith, Toby, author. aut http://id.loc.gov/vocabulary/relators/aut The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / Toby Smith. Toronto : University of Toronto Press, [2016] ©1998 1 online resource (208 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Heritage Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- 1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Consumption (Economics) Environmental aspects. Environmental degradation. Green marketing. Industrialization Environmental aspects. NATURE / Environmental Conservation & Protection. bisacsh Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 9783110490947 https://doi.org/10.3138/9781442657427 https://www.degruyter.com/isbn/9781442657427 Cover https://www.degruyter.com/cover/covers/9781442657427.jpg |
language |
English |
format |
eBook |
author |
Smith, Toby, Smith, Toby, |
spellingShingle |
Smith, Toby, Smith, Toby, The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / Heritage Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- 1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX |
author_facet |
Smith, Toby, Smith, Toby, |
author_variant |
t s ts t s ts |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Smith, Toby, |
title |
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / |
title_sub |
Tending Our Goats at the Edge of Apocalypse / |
title_full |
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / Toby Smith. |
title_fullStr |
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / Toby Smith. |
title_full_unstemmed |
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / Toby Smith. |
title_auth |
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / |
title_alt |
Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- 1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX |
title_new |
The Myth of Green Marketing : |
title_sort |
the myth of green marketing : tending our goats at the edge of apocalypse / |
series |
Heritage |
series2 |
Heritage |
publisher |
University of Toronto Press, |
publishDate |
2016 |
physical |
1 online resource (208 p.) |
contents |
Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- 1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX |
isbn |
9781442657427 9783110490947 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5413 |
callnumber-sort |
HF 45413 S65 41998EB |
url |
https://doi.org/10.3138/9781442657427 https://www.degruyter.com/isbn/9781442657427 https://www.degruyter.com/cover/covers/9781442657427.jpg |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
304 - Factors affecting social behavior |
dewey-full |
304.2/8 |
dewey-sort |
3304.2 18 |
dewey-raw |
304.2/8 |
dewey-search |
304.2/8 |
doi_str_mv |
10.3138/9781442657427 |
oclc_num |
979624974 |
work_keys_str_mv |
AT smithtoby themythofgreenmarketingtendingourgoatsattheedgeofapocalypse AT smithtoby mythofgreenmarketingtendingourgoatsattheedgeofapocalypse |
status_str |
n |
ids_txt_mv |
(DE-B1597)465583 (OCoLC)979624974 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
is_hierarchy_title |
The Myth of Green Marketing : Tending Our Goats at the Edge of Apocalypse / |
container_title |
Title is part of eBook package: De Gruyter University of Toronto Press eBook-Package Archive 1933-1999 |
_version_ |
1806143668637138944 |
fullrecord |
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