How Behavior Spreads : : The Science of Complex Contagions /

How Behavior Spreads : : The Science of Complex Contagions / / Damon Centola.

A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Princeton University Press Complete eBook-Package 2018
VerfasserIn:
Centola, Damon,
Place / Publishing House:Princeton, NJ : : Princeton University Press, , [2018]
©2018
Year of Publication:2018
Language:English
Series:Princeton Analytical Sociology Series ; 3
Online Access:
Physical Description:1 online resource (312 p.) :; 53 b/w illus.
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Table of Contents:
  • Frontmatter
  • Contents
  • Preface
  • Chapter 1. Introduction
  • Part I. Theory
  • Chapter 2. Understanding Diffusion
  • Chapter 3. The Theory of Complex Contagions
  • Chapter 4. A Social Experiment on the Internet
  • Part II. Applications
  • Introduction to Part II
  • Chapter 5. Complex Contagions in Other Contexts
  • Chapter 6. Diffusing Innovations That Face Opposition
  • Chapter 7. Diffusing Change in Organizations
  • Part III. Social Design
  • Introduction to Part III
  • Chapter 8. Designing Social Networks for Diffusion
  • Chapter 9. Creating Social Contexts for Behavior Change
  • Part IV. Conclusions
  • Chapter 10. Conclusion
  • Epilogue. Experimental Sociology
  • Appendix A. The Ethics of Social Design
  • Appendix B. Methods of Computational Social Science
  • Appendix C. Technical Appendix for Models
  • Acknowledgments
  • Notes
  • References
  • Index

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