The Race Card : : Campaign Strategy, Implicit Messages, and the Norm of Equality /

The Race Card : : Campaign Strategy, Implicit Messages, and the Norm of Equality / / Tali Mendelberg.

Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously res...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013
VerfasserIn:
Mendelberg, Tali,
Place / Publishing House:Princeton, NJ : : Princeton University Press, , [2017]
©2001
Year of Publication:2017
Language:English
Online Access:
Physical Description:1 online resource (328 p.) :; 17 line illus., 16 tables
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Table of Contents:
  • Frontmatter
  • Contents
  • Illustrations
  • Tables
  • Preface
  • PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS
  • Chapter 1. A Theory of Racial Appeals
  • Chapter 2. The Norm of Racial Inequality, Electoral Strategy, and Explicit Appeals
  • Chapter 3. The Norm of Racial Equality, Electoral Strategy, and Implicit Appeals
  • PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS
  • Chapter 4. The Political Psychology of Implicit Communication
  • Chapter 5. Crafting, Conveying, and Challenging Implicit Racial Appeals: CampaignStrategy and News Coverage
  • Chapter 6. The Impact of Implicit Messages
  • Chapter 7. Implicit, Explicit, and Counter-Stereotypical Messages: The Welfare Experiment
  • Chapter 8. Psychological Mechanisms: The Norms Experiment
  • PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS
  • Chapter 9. Implicit Communication beyond Race: Gender, Sexual Orientation, and Ethnicity
  • Chapter 10. Political Communication and Equality
  • References
  • Index

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