The Race Card : : Campaign Strategy, Implicit Messages, and the Norm of Equality / / Tali Mendelberg.
Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously res...
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Place / Publishing House: | Princeton, NJ : : Princeton University Press, , [2017] ©2001 |
Year of Publication: | 2017 |
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Physical Description: | 1 online resource (328 p.) :; 17 line illus., 16 tables |
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Mendelberg, Tali, author. aut http://id.loc.gov/vocabulary/relators/aut The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / Tali Mendelberg. Princeton, NJ : Princeton University Press, [2017] ©2001 1 online resource (328 p.) : 17 line illus., 16 tables text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Contents -- Illustrations -- Tables -- Preface -- PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS -- Chapter 1. A Theory of Racial Appeals -- Chapter 2. The Norm of Racial Inequality, Electoral Strategy, and Explicit Appeals -- Chapter 3. The Norm of Racial Equality, Electoral Strategy, and Implicit Appeals -- PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS -- Chapter 4. The Political Psychology of Implicit Communication -- Chapter 5. Crafting, Conveying, and Challenging Implicit Racial Appeals: CampaignStrategy and News Coverage -- Chapter 6. The Impact of Implicit Messages -- Chapter 7. Implicit, Explicit, and Counter-Stereotypical Messages: The Welfare Experiment -- Chapter 8. Psychological Mechanisms: The Norms Experiment -- PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS -- Chapter 9. Implicit Communication beyond Race: Gender, Sexual Orientation, and Ethnicity -- Chapter 10. Political Communication and Equality -- References -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win elections. Mendelberg documents the development of this implicit communication across time and measures its impact on society. Drawing on a wide variety of research--including simulated television news experiments, national surveys, a comprehensive content analysis of campaign coverage, and historical inquiry--she analyzes the causes, dynamics, and consequences of racially loaded political communication. She also identifies similarities and differences among communication about race, gender, and sexual orientation in the United States and between communication about race in the United States and ethnicity in Europe, thereby contributing to a more general theory of politics. Mendelberg's conclusion is that politicians--including many current state governors--continue to play the race card, using terms like "welfare" and "crime" to manipulate white voters' sentiments without overtly violating egalitarian norms. But she offers some good news: implicitly racial messages lose their appeal, even among their target audience, when their content is exposed. Issued also in print. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) Communication in politics United States History. Elections United States History. Political campaigns United States History. POLITICAL SCIENCE / Political Process / Campaigns & Elections. bisacsh Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 9783110442502 print 9780691070704 https://doi.org/10.1515/9781400889181?locatt=mode:legacy https://www.degruyter.com/isbn/9781400889181 Cover https://www.degruyter.com/cover/covers/9781400889181.jpg |
language |
English |
format |
eBook |
author |
Mendelberg, Tali, Mendelberg, Tali, |
spellingShingle |
Mendelberg, Tali, Mendelberg, Tali, The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / Frontmatter -- Contents -- Illustrations -- Tables -- Preface -- PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS -- Chapter 1. A Theory of Racial Appeals -- Chapter 2. The Norm of Racial Inequality, Electoral Strategy, and Explicit Appeals -- Chapter 3. The Norm of Racial Equality, Electoral Strategy, and Implicit Appeals -- PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS -- Chapter 4. The Political Psychology of Implicit Communication -- Chapter 5. Crafting, Conveying, and Challenging Implicit Racial Appeals: CampaignStrategy and News Coverage -- Chapter 6. The Impact of Implicit Messages -- Chapter 7. Implicit, Explicit, and Counter-Stereotypical Messages: The Welfare Experiment -- Chapter 8. Psychological Mechanisms: The Norms Experiment -- PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS -- Chapter 9. Implicit Communication beyond Race: Gender, Sexual Orientation, and Ethnicity -- Chapter 10. Political Communication and Equality -- References -- Index |
author_facet |
Mendelberg, Tali, Mendelberg, Tali, |
author_variant |
t m tm t m tm |
author_role |
VerfasserIn VerfasserIn |
author_sort |
Mendelberg, Tali, |
title |
The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / |
title_sub |
Campaign Strategy, Implicit Messages, and the Norm of Equality / |
title_full |
The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / Tali Mendelberg. |
title_fullStr |
The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / Tali Mendelberg. |
title_full_unstemmed |
The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / Tali Mendelberg. |
title_auth |
The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / |
title_alt |
Frontmatter -- Contents -- Illustrations -- Tables -- Preface -- PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS -- Chapter 1. A Theory of Racial Appeals -- Chapter 2. The Norm of Racial Inequality, Electoral Strategy, and Explicit Appeals -- Chapter 3. The Norm of Racial Equality, Electoral Strategy, and Implicit Appeals -- PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS -- Chapter 4. The Political Psychology of Implicit Communication -- Chapter 5. Crafting, Conveying, and Challenging Implicit Racial Appeals: CampaignStrategy and News Coverage -- Chapter 6. The Impact of Implicit Messages -- Chapter 7. Implicit, Explicit, and Counter-Stereotypical Messages: The Welfare Experiment -- Chapter 8. Psychological Mechanisms: The Norms Experiment -- PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS -- Chapter 9. Implicit Communication beyond Race: Gender, Sexual Orientation, and Ethnicity -- Chapter 10. Political Communication and Equality -- References -- Index |
title_new |
The Race Card : |
title_sort |
the race card : campaign strategy, implicit messages, and the norm of equality / |
publisher |
Princeton University Press, |
publishDate |
2017 |
physical |
1 online resource (328 p.) : 17 line illus., 16 tables Issued also in print. |
contents |
Frontmatter -- Contents -- Illustrations -- Tables -- Preface -- PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS -- Chapter 1. A Theory of Racial Appeals -- Chapter 2. The Norm of Racial Inequality, Electoral Strategy, and Explicit Appeals -- Chapter 3. The Norm of Racial Equality, Electoral Strategy, and Implicit Appeals -- PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS -- Chapter 4. The Political Psychology of Implicit Communication -- Chapter 5. Crafting, Conveying, and Challenging Implicit Racial Appeals: CampaignStrategy and News Coverage -- Chapter 6. The Impact of Implicit Messages -- Chapter 7. Implicit, Explicit, and Counter-Stereotypical Messages: The Welfare Experiment -- Chapter 8. Psychological Mechanisms: The Norms Experiment -- PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS -- Chapter 9. Implicit Communication beyond Race: Gender, Sexual Orientation, and Ethnicity -- Chapter 10. Political Communication and Equality -- References -- Index |
isbn |
9781400889181 9783110442502 9780691070704 |
callnumber-first |
E - United States History |
callnumber-subject |
E - United States History |
callnumber-label |
E183 |
callnumber-sort |
E 3183 |
geographic_facet |
United States |
url |
https://doi.org/10.1515/9781400889181?locatt=mode:legacy https://www.degruyter.com/isbn/9781400889181 https://www.degruyter.com/cover/covers/9781400889181.jpg |
illustrated |
Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
320 - Political science |
dewey-ones |
324 - The political process |
dewey-full |
324.973/0089/96073 |
dewey-sort |
3324.973 289 596073 |
dewey-raw |
324.973/0089/96073 |
dewey-search |
324.973/0089/96073 |
doi_str_mv |
10.1515/9781400889181?locatt=mode:legacy |
oclc_num |
1024017526 |
work_keys_str_mv |
AT mendelbergtali theracecardcampaignstrategyimplicitmessagesandthenormofequality AT mendelbergtali racecardcampaignstrategyimplicitmessagesandthenormofequality |
status_str |
n |
ids_txt_mv |
(DE-B1597)489395 (OCoLC)1024017526 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
is_hierarchy_title |
The Race Card : Campaign Strategy, Implicit Messages, and the Norm of Equality / |
container_title |
Title is part of eBook package: De Gruyter Princeton University Press eBook-Package Backlist 2000-2013 |
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fullrecord |
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